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Intern Spotlight: Matthew Pressimone

By Matthew Pressimone on August 10, 2022

Matthew Pressimone is a graduate student at the University of Pennsylvania where he will finish his Master of Science in Engineering in Data Science next May. He earned a Bachelor of...

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Company News

Alliant Strengthens Commitment to Trust and Transparency with Neutronian and IAB Tech Lab Certifications

By Chris Hemick on July 27, 2022

With a deep history of building solutions, systems and teams that operate with the highest standards of data compliance and transparency, Alliant seized the opportunity to be among the...

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Insights Strategy

How to Plan and Execute a Successful Data Test

By Donna Hamilton on July 11, 2022

Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...

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Insights Strategy

Don't Let Turnover Damage Your Brand’s Data Strategy

By Kaitlin Dunn Troutman on July 7, 2022

Originally featured on Association of National Advertisers (ANA)

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Insights DataHub Membership Strategy

How to Manage the Loss of a Data Partner

By Donna Hamilton on June 29, 2022

The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...

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Insights Industry News Advanced TV

What You Need to Know About the Upfronts and CTV

By Brittany Powers on June 8, 2022

TV’s annual Upfront presentations are now over, and after seeing glittery previews of all of the programming to come later this year, advertisers are locking in their annual TV buys. As...

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DataHub Membership Strategy

How to Enhance the Customer Experience with Data Collaboration

By Rene Hamill on June 2, 2022

For brands to deliver marketing that is relevant and impactful to the modern consumer, a deeper understanding of key behaviors and identifying characteristics is paramount. A retail...

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DataHub Membership Strategy

Why Data Cooperatives May Be a Path Forward for Identity Solutions

By Matt Frattaroli on May 25, 2022

Originally Featured on WARC

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Compliance Industry News Strategy

What Marketers Should Know About Privacy Law Compliance in the U.S.

By Mitchell Eisenberg on May 16, 2022

Connecticut recently joined California (CPRA), Colorado (CPA), Virginia (CDPA), Utah (UCPA) in the growing list of states that have passed their own consumer privacy laws. Compliance for...

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Insights Strategy

4 Things Publishers Need to do to Grow their Audience Data

By Rene Hamill on May 3, 2022

Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In...

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