Alliant Blog listing page

By

Stay up to date

Insights Industry News Strategy

3 Key Areas Every Marketer Should Focus Energy in 2023

By Brent Pero on November 30, 2022

Today’s brands and agencies are under constant bombardment, having to factor new strategies, tactics, technologies and marketplace realities into their campaigns and planning cycles. This...

Continue Reading

Insights Strategy Data Enrichment

Real Ways to Deliver ROI with Data Enrichment

By Donna Hamilton on November 1, 2022

Originally featured on ANA

Continue Reading

Insights Strategy

This Election Year Reach for People, Not Just Voters

By JoAnne Monfradi Dunn on October 17, 2022

As political campaigns race to spend a record $10 billion to influence November 8 outcomes, many are relying on a tried-and-true strategy of targeting voters to influence their decisions.

Continue Reading

Insights Strategy

This is the Year for Political Campaigns to Prep for a Cookieless 2024

By JoAnne Monfradi Dunn on September 28, 2022

Originally featured on The Drum

Continue Reading

Insights Strategy

Data-Driven Tips for Maximizing Holiday Sales in a Downturn

By Kaitlin Dunn Troutman on September 22, 2022

Delivering strong Q4 performance has always been an imperative for brands. While this year is no exception, it is even more imperative that brands be nimble and responsive to the changing...

Continue Reading

Company News

Alliant's New Logo Represents New Ways for Brands to Grow

By Chris Hemick on September 6, 2022

For 21 years Alliant has served consumer brands and their partners, powering marketing performance with advanced data and analytic solutions. As consumer behavior has evolved, Alliant has...

Continue Reading

Insights Strategy Data Enrichment

Four Ways Travel Brands Drive Loyalty with Fresh Data Strategies

By Kaitlin Dunn Troutman on August 24, 2022

As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...

Continue Reading

Company News

Intern Spotlight: Matthew Pressimone

By Matthew Pressimone on August 10, 2022

Matthew Pressimone is a graduate student at the University of Pennsylvania where he will finish his Master of Science in Engineering in Data Science next May. He earned a Bachelor of...

Continue Reading

Company News

Alliant Strengthens Commitment to Trust and Transparency with Neutronian and IAB Tech Lab Certifications

By Chris Hemick on July 27, 2022

With a deep history of building solutions, systems and teams that operate with the highest standards of data compliance and transparency, Alliant seized the opportunity to be among the...

Continue Reading

Insights Strategy

How to Plan and Execute a Successful Data Test

By Donna Hamilton on July 11, 2022

Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...

Continue Reading

Submit a Comment

Content not found

Stay up to date