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Chris Hemick

Sr. Director, Marketing

Company News

Alliant's New Logo Represents New Ways for Brands to Grow

By Chris Hemick on September 6, 2022

For 21 years Alliant has served consumer brands and their partners, powering marketing performance with advanced data and analytic solutions. As consumer behavior has evolved, Alliant has...

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Company News

Alliant Strengthens Commitment to Trust and Transparency with Neutronian and IAB Tech Lab Certifications

By Chris Hemick on July 27, 2022

With a deep history of building solutions, systems and teams that operate with the highest standards of data compliance and transparency, Alliant seized the opportunity to be among the...

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Company News DataHub Membership Programmatic Strategy

Alliant’s Identity Graph Approach

By Chris Hemick on July 28, 2021

Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...

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Insights Strategy Data Enrichment

3 Easy Ways to Apply Data Enrichment

By Chris Hemick on May 13, 2021

Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers...

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Insights DataHub Membership Modeling & Analytics Industry News Strategy

Think You Know 2nd Party Data? You Might be Surprised.

By Chris Hemick on February 9, 2021

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

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Company News Modeling & Analytics Programmatic Strategy

Measuring Data Quality with Truthset

By Chris Hemick on February 2, 2021

Last updated: April 2022 In late 2020 Alliant kicked off a partnership with Truthset, a data intelligence company focused exclusively on validating the accuracy of consumer data. With data...

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Insights Modeling & Analytics

Propensity Modeling for Marketing

By Chris Hemick on January 8, 2021

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

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Insights Programmatic Strategy Direct Mail Advanced TV

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

By Chris Hemick on December 17, 2020

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

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Insights Strategy Data Enrichment

Getting Started with Data Enrichment

By Chris Hemick on November 13, 2020

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

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Insights Modeling & Analytics Programmatic Strategy

8 Questions Every Marketer Should Ask Their Data Partners

By Chris Hemick on November 10, 2020

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data sources...

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