Mitchell Eisenberg

SVP, General Counsel & Data Compliance Officer

Keep Your Negative Option Approach Positive

By Mitchell Eisenberg on June 10, 2019

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

Compliance Insights

Which Data Security Standards are Right for Your Organization?

By Mitchell Eisenberg on May 16, 2019

Just a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...

Compliance Insights

The Journey to SOC 2: Data Security Lessons and Benefits

By Mitchell Eisenberg on April 4, 2019

A New Link in the Secure Data Supply Chain Note:This is the first in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification.You can download the...

Insights

Choose the Right Audience for Your Campaign in 2 Steps

By Mitchell Eisenberg on July 20, 2017

There’s a ton of data out there — and it’s growing rapidly. As a media buyer, how do you identify the audiences most likely to achieve your KPI goals?

Insights

Key Insights from Winterberry Group’s 2016 Outlook

By Mitchell Eisenberg on January 18, 2016

Each New Year brings a new focus on “what’s hot”. For consumer products, it’s theConsumer Electronics Show in Las Vegas. For retailers, it’s The Big Show in New York. And for direct and...

Insights

The Premium Value of Data – Recognized by Advertisers & Publishers Alike

By Mitchell Eisenberg on September 28, 2015

AsAdvertising Week 2015kicks off this week, and we celebrate all-things advertising, it is worth looking at how ad tech has revolutionized the collection and application of data in real...