Alliant Blog listing page

By

Stay up to date

Compliance Insights Technology

Advertisers, Are You Aware of the Contextual Panacea?

By Matt Frattaroli on February 24, 2022

Originally Featured on AiThority 

Continue Reading

Insights Strategy Direct Mail

Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

By Rene Hamill on February 10, 2022

A version of this post originally featured in AdvertisingWeek Changes to the marketing world haven't been uniform throughout the pandemic, and while direct mail posted solid performance in...

Continue Reading

Events Strategy Direct Mail Advanced TV

Highlights from Winterberry Group’s 2022 Annual Market Outlook

By Mareena Maki on January 28, 2022

The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...

Continue Reading

Insights Modeling & Analytics Strategy

A Human Approach to Limiting Bias in Marketing Audience Development

By Tate Rogers on January 25, 2022

In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...

Continue Reading

Insights Modeling & Analytics Industry News Programmatic Strategy

What Would a First-Party Data Only World Look Like?

By JoAnne Monfradi Dunn on January 14, 2022

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...

Continue Reading

Industry News Strategy

What Marketers Can Expect in 2022

By Mareena Maki on December 9, 2021

  It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...

Continue Reading

Insights

Does Third-party Data Need a Rebrand?

By Matt Frattaroli on December 6, 2021

Originally Featured in Advertising Week

Continue Reading

Insights Strategy

3 Steps Brands Can Take to Build First-Party Data Practices

By Donna Hamilton on November 17, 2021

Originally featured in Street Fight  One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all...

Continue Reading

Facebook Modeling & Analytics Industry News

How Brands Can Re-Imagine Facebook Ads Audience Modeling in the Face of Controversy

By Vonnet Kwan on November 16, 2021

Facebook is currently enduring a storm unlike anything it has had to weather in the past. An hours-long outage across its apps trailed after a whistleblower statement accused the company of...

Continue Reading

Insights Strategy

Why Now is the Time For Brands to (Re)build Accurate Data Dictionaries

By Donna Hamilton on November 4, 2021

Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for...

Continue Reading

Submit a Comment

Content not found

Stay up to date