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Insights Strategy

The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect...

Insights Modeling & Analytics

Originally published on the AW360 blog

Insights Direct Mail Optimization

The job of a direct mail marketer is vital to many brands but has become increasingly challenged by colliding factors such as the still-uncertain economic future and constantly growing...

Insights Industry News Programmatic Strategy

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

Insights Media Data & Privacy

As today’s brand marketers are tasked to do more with less, they’re demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data...

Insights Industry News Consumer Spend

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

Insights Programmatic Strategy Direct Mail Advanced TV

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

Insights Data Cooperative

Marketers work across many sources and disciplines of data. After all, data is truly a space full of possibilities, and partners. As marketers are tasked to lead the charges on big...

Insights Industry News Advanced TV

Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers...

Insights Industry News

Previously featured on ANA