Alliant Blog

Topic: Insights

4 Things Publishers Need to do to Grow their Audience Data

By Rene Hamill on May 3, 2022

Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In...

Insights Industry News

Let Data be your Guide in Uncertain Times

By Mareena Maki on April 25, 2022

Uncertain times have marketers scrambling to understand impact on consumer behavior and how to align brand experiences with the evolving needs of their target audience.

Insights Industry News Advanced TV

Why Household Level Purchase Behavior is Important for TV Campaigns

By Matt Frattaroli on March 25, 2022

Matt Frattaroli, VP of Digital Platform and Agency Partnerships at Alliant, explains the importance of household-level purchase behavior data and ways marketers can leverage the power of...

Insights Strategy Advanced TV

3 Best Practices for Planning a Data-Driven TV Ad Campaign

By Brett Sanderson on March 14, 2022

Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive...

Insights Events Strategy

Key Takeaways from RampUp 2022

By Mareena Maki on March 7, 2022

The Alliant team eagerly dusted off our suitcases last week to head back to San Francisco for LiveRamp’s RampUp 2022 conference. It was an engaging experience where we had the opportunity...

Compliance Insights Technology

Advertisers, Are You Aware of the Contextual Panacea?

By Matt Frattaroli on February 24, 2022

Originally Featured on AiThority

Insights Strategy Direct Mail

Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

By Rene Hamill on February 10, 2022

A version of this post originally featured in AdvertisingWeek

Insights Modeling & Analytics Strategy

A Human Approach to Limiting Bias in Marketing Audience Development

By Tate Rogers on January 25, 2022

In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...

Insights Modeling & Analytics Industry News Programmatic Strategy

What Would a First-Party Data Only World Look Like?

By JoAnne Monfradi Dunn on January 14, 2022

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...