Alliant Blog

By

Stay up to date

Insights Strategy Data Enrichment

Getting Started with Data Enrichment

By Chris Hemick on November 13, 2020

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

Continue Reading

Insights Modeling & Analytics Programmatic Strategy

8 Questions Every Marketer Should Ask Their Data Partners

By Chris Hemick on November 10, 2020

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data...

Continue Reading

Insights Subscription Marketing Strategy

5 Data Habits of Successful Consumer Marketers

By Natalie Carnazza on November 9, 2020

Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021....

Continue Reading

Company News Insights Industry News

Inclusive Audiences: An Ongoing Conversation

By Kaitlin Dunn on October 20, 2020

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

Continue Reading

Insights Facebook Programmatic Addressable TV Strategy

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

By Chris Hemick on September 23, 2020

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular...

Continue Reading

Insights Subscription Marketing Strategy

Exclusive Subscription Marketing Insights from Alliant’s CEO

By Natalie Carnazza on September 21, 2020

An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...

Continue Reading

Insights Modeling & Analytics Strategy

5 Reasons to Maintain a Human Element in Marketing Data Activation

By Malcolm Houtz on August 20, 2020

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

Continue Reading

Insights Events Nonprofit

Conferencing from the Comfort of Your Home (or Office!)

By Natalie Carnazza on July 28, 2020

Join Alliant for the upcoming ANA Virtual Nonprofit Conference With our team missing the usual hustle and bustle of a packed conference calendar, Alliant has been searching for new...

Continue Reading

Company News Insights Industry News

AN OPEN LETTER: Building Change Together, One Audience at a Time

By JoAnne Monfradi Dunn on July 21, 2020

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our...

Continue Reading

Insights Modeling & Analytics Strategy

DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

By Rene Hamill on July 16, 2020

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic...

Continue Reading

Submit a Comment

Stay up to date