Insights Events Nonprofit

Join Alliant for the upcoming ANA Virtual Nonprofit Conference With our team missing the usual hustle and bustle of a packed conference calendar, Alliant has been searching for new...

Company News Insights Industry News

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our...

Insights Modeling & Analytics Strategy

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic...

Compliance Insights Industry News

At the start of 2020, many individual states were exploring laws to match the California Consumer Privacy Act of 2018. In response, businesses across the country advocated for a federal...

Insights Addressable TV Strategy

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

Company News Compliance Industry News Programmatic

Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...

Strategy Direct Mail

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

Insights Industry News

Mobilizing for the future of marketing As the U.S. begins to slowly reopen, Alliant is wrapping up coverage on the marketing industry’s pandemic response. We’ve examined both stats and ...

Insights Industry News

Our first installment of “Marketing Together” focused on the marketing and ad industry’s response to COVID-19. We reported on some of the meaningful statistics and shifts in vertical...

Modeling & Analytics

If you are a data scientist like me, you may have rolled your eyes more than once at the casual and frequent mention of “machine learning” in advertising. There is far more nuance to...