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Company News

Alliant Audiences Exceed Nielsen DAR Benchmarks

By Chris Hemick on January 27, 2016

  A demographic analysis shows Alliant delivers high quality audiences that are up to 22% more accurate than industry standards.

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Insights

Key Insights from Winterberry Group’s 2016 Outlook

By Rick Witsell on January 18, 2016

Each New Year brings a new focus on “what’s hot”. For consumer products, it’s the Consumer Electronics Show in Las Vegas. For retailers, it’s The Big Show in New York. And for direct and...

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Insights

Four Take-aways from the State of the Union Every Marketer Should Know

By JoAnne Monfradi Dunn on January 13, 2016

The Annual State of the Union address is an opportunity for Americans to take stock of all they have accomplished ― and the work that remains to be done. The DMA recently released a blog...

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