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3rd Party Data Will Survive in a Cookie-less World

By Matt Frattaroli on January 30, 2020

With Google’s announcement to end support of cookies, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say this change won’t...

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Company News Insights Modeling & Analytics Technology

Revolutionizing Marketing Campaigns with AI

By Eric Bratten on January 21, 2020

First published by SAS

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Insights Subscription Marketing Modeling & Analytics Strategy

The Tricks to Higher Lifetime Value and Lower CPA in 2020

By Mareena Maki on January 16, 2020

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

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Hello 2020!

By Mareena Maki on January 9, 2020

The busiest spending season has come to a close, and consumers now have their sights set on starting the New Year off right. For many, this means setting new goals to aspire towards in the...

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