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Insights Strategy

What to Expect When Optimizing For LTV

By Rene Hamill on March 30, 2020

Lifetime value is an important but sometimes mysterious metric that many marketers strive to measure and meet. We've compiled this short “bootcamp” to help you get started on your own...

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Insights Industry News Programmatic

The Winding Road of Unique IDs

By Kaitlin Dunn Troutman on March 27, 2020

(Updated: February 2021) Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying...

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Company News Insights Modeling & Analytics

Alliant’s Analytic Platform Evolution

By William Adam on March 17, 2020

In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core to...

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Compliance Programmatic Advanced TV

RampUp 2020: Debating the Future

By Chris Morse on March 9, 2020

LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior years, it was two days filled with quality content and energetic conversations. Perhaps the...

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