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Chris Hemick

Director, Product Marketing & Content

Insights Modeling & Analytics

Propensity Modeling for Marketing

By Chris Hemick on January 8, 2021

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

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Insights Programmatic Addressable TV Strategy Direct Mail

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

By Chris Hemick on December 17, 2020

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

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Insights Strategy Data Enrichment

Getting Started with Data Enrichment

By Chris Hemick on November 13, 2020

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

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Insights Modeling & Analytics Programmatic Strategy

8 Questions Every Marketer Should Ask Their Data Partners

By Chris Hemick on November 10, 2020

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data...

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Insights Facebook Programmatic Addressable TV Strategy

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

By Chris Hemick on September 23, 2020

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular...

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Company News Compliance Industry News Programmatic

Alliant Achieves IAB Tech Lab Certification for Data Transparency

By Chris Hemick on June 2, 2020

Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...

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Insights Industry News Programmatic

The Winding Road of Unique IDs

By Chris Hemick on March 27, 2020

(Updated: November 2020) Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying...

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Compliance Programmatic Addressable TV

RampUp 2020: Debating the Future

By Chris Hemick on March 9, 2020

LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior years, it was two days filled with quality content and energetic conversations. Perhaps...

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Insights Subscription Marketing Modeling & Analytics Strategy

The Tricks to Higher Lifetime Value and Lower CPA in 2020

By Chris Hemick on January 16, 2020

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

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Insights

[Sneak Peek] 5 Data Habits of Successful Consumer Marketers

By Chris Hemick on December 3, 2019

Sneak Peek at Habit Number 3: Your first party data is just the beginning.

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