Insights Events Industry News

January is a busy month for the marketing and tech industries, hosting a bevy of annual preview events that set the stage for the year to come. Alliant was on the move across the country,...

Company News

For 21 years Alliant has served consumer brands and their partners, powering marketing performance with advanced data and analytic solutions. As consumer behavior has evolved, Alliant has...

Company News

With a deep history of building solutions, systems and teams that operate with the highest standards of data compliance and transparency, Alliant seized the opportunity to be among the...

Company News DataHub Membership Programmatic Strategy

Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...

Insights Strategy Data Enrichment

Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers...

Insights DataHub Membership Modeling & Analytics Industry News Strategy

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

Company News Modeling & Analytics Programmatic Strategy

Last updated: March 2023 In late 2020 Alliant kicked off a partnership with Truthset, a data intelligence company focused exclusively on validating the accuracy of consumer data. With data...

Insights Modeling & Analytics

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

Insights Programmatic Strategy Direct Mail Advanced TV

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

Insights Strategy Data Enrichment

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...