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Clara Barnett

Associate Marketing Manager

Insights Industry News

Marketing Together: A New Normal

By Clara Barnett on May 7, 2020

Mobilizing for the future of marketing As the U.S. begins to slowly reopen, Alliant is wrapping up coverage on the marketing industry’s pandemic response. We’ve examined both stats and ...

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Insights Industry News

Marketing Together: Staying Connected

By Clara Barnett on April 23, 2020

Our first installment of “Marketing Together” focused on the marketing and ad industry’s response to COVID-19. We reported on some of the meaningful statistics and shifts in vertical...

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Insights Industry News

Marketing Together: By the Numbers

By Clara Barnett on April 9, 2020

Over the next few weeks the Alliant team will supply insights for our DataHub Members and customers to help navigate the overwhelming amount of news, surveys and information pertaining...

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Insights Events Industry News Strategy

Thoughts from an Event and Social Media Marketer During a Pandemic

By Clara Barnett on April 2, 2020

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to...

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Insights

Trends to Watch at LiveRamp’s RampUp 2020

By Clara Barnett on February 17, 2020

OTT, Privacy, and Cookies are hot topics at 2020’s winter events 2020 is ramping up (pun intended), and Alliant’s digital team has been busy attending AdExchanger’s Industry Preview and...

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Insights Events Industry News

Customer Experience and Innovative Trends at IAB’s Direct Brand Summit

By Clara Barnett on November 27, 2019

Alliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from top brands and advertisers. Between the presentation of IAB’s Founders Benchmark Study...

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Insights Events

Experience Alliant at IAB's Direct Brand Summit

By Clara Barnett on November 12, 2019

Join us at the leading brand conference in NYC! Heading IAB’s Direct Brand Summit next week? The Alliant team will be in attendance and is proud to be an event sponsor! Make the most of...

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Insights Events Subscription Marketing

Top Subscription Trends from SUBTA’s Recur

By Clara Barnett on November 5, 2019

Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...

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Insights Events

The Official Alliant Guide to the Digiday Media Buying Summit

By Clara Barnett on October 10, 2019

4 Tips to Make the Most of Your Time in Miami With fall in full swing, there’s no better way to get another taste of summer than a trip to South Florida. Luckily, the Alliant team is...

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Company News

Alliant's New Look

By Clara Barnett on June 26, 2019

Alliant – The Audience Company To celebrate Alliant’s new look and the official start of summer, Marketing Intern Jennette Brown hosted a company-wide Sunglasses Photo contest. The...

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