Measuring Data Quality with Truthset

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

How to Justify Spending on Direct Mail Optimization

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

5 Reasons to Maintain a Human Element in Marketing Data Activation

Terence Roney

Digital Platforms Operations Associate

Insights Industry News Programmatic Addressable TV

2020 Insights from Alliant’s Digital Team

By Terence Roney on December 30, 2019

Addressable TV, politics, pricing and more

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.

Trade Associations

Measuring Data Quality with Truthset

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

How to Justify Spending on Direct Mail Optimization

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

5 Reasons to Maintain a Human Element in Marketing Data Activation

A Quick Guide to Look-alike Modeling

Ensemble Methods: Combining Machine-Learning Models for Improved Marketing Performance

Alliant Achieves IAB Tech Lab Certification for Data Transparency

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Terence Roney

2020 Insights from Alliant’s Digital Team