Mobile and digital specialist eager to expand Alliant’s digital reach
I am looking forward to delivering new solutions that enable our partners to drive outcomes for their clients through Alliant Audiences. Alliant’s data and modeling solutions are tailored to the needs of the market, and exceed the growing expectations for compliance and quality. – David Bear
David Bear is the newest member of Alliant’s digital team, bringing with him with years of experience in establishing strategic partnerships with agencies, trading desks and holding companies. As the Senior Sales Director of Digital Audiences, David will be leveraging his expansive knowledge of the digital marketplace to deliver scalable and flexible audience packages as subscription-based licenses.
“I believe the Alliant DataHub is truly a unique value proposition in the digital marketplace,” David says. “With programmatic advertising becoming the standard, predictive transactional data has become central to executing successful campaigns,” David says.
David, a New York Times published writer, started his career in mobile advertising at IPSH (An Omnicom Group Company) as VP of Business Development. In the time since, he has worked at top adtech companies including Omnicom, Microsoft Advertising, Quantcast and Kargo. Most recently, David was a partner at Audience Town, a full-service advertising technology platform where he managed partnerships.
“David has a deep understanding of the agency perspective," says Matt Frattaroli, VP Digital Platform & Agency Partnerships. "Recent changes in the market make it more critical than ever to map the needs of an agency to Alliant’s rich consumer data to fuel their client's growth. David will help Alliant do just that for our partners in new and creative ways.”