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Company News Compliance Data

The Ally: Q&A on Cookieless Certification with Lisa Abousaleh at Neutronian

By Kaitlin Dunn Troutman on February 8, 2024

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Insights Technology Data

Seed Series: Breaking News! Get Ready for Seed Data

By Chris Morse on January 25, 2024

Programmatic advertisers will have to account for many big changes in 2024, chief among them... seed data!

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Insights Strategy Data Enrichment Data Cooperative

Leveraging Data Science for Powerful Audience Solutions

By Donna Hamilton on January 17, 2024

Donna Hamilton, Alliant’s Chief Innovation Officer joins Vincent Pietrafesa, the Vice President of B2B Product at Stirista on the popular The Marketing Stir Podcast. On this episode, listen...

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Insights Strategy Advanced TV

Embracing Advanced TV in Your Targeting Strategy

By Eric Bratten on January 11, 2024

Will 2024 be wheels-up for advanced TV? Industry predictions indicate addressable TV advertising will continue to build momentum this year as advertisers look to effectively reach desired...

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Company News

New Talent Fuels Alliant Growth

By Julie Viscardi on December 20, 2023

2023 marked an extraordinary year for Alliant with tremendous growth and achievement. We recognize that our ability to provide best-in-class audience solutions is fueled by the collective...

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Compliance Strategy Data & Privacy

Alliant Strengthens Commitment to Data Privacy and Compliance by Joining the Network Advertising Initiative

By Mitchell Eisenberg on November 8, 2023

In an ever-evolving data landscape, Alliant has always put privacy and responsible data practices at the core of its business. Today,Alliant is excited to announce that it has strengthened...

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Insights Strategy

2024 Election Activation Guide: Top Audiences to Swing the Vote

By Robert Haffeman on November 2, 2023

Reaching and motivating the right audiences during the 2024 Presidential election cycle will be more important than ever before. Advertising share of voice competition will be at an...

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Strategy Data CTV

DTC in CTV: Best Practices for Data-Driven Success

By Matt Frattaroli on October 18, 2023

In 2022, anastounding 92 percentof U.S. households were reachable by CTV programmatic advertising. In other words, connected TV advertising represents a tremendous opportunity for today’s...

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Insights Industry News Technology

The Ally: Featuring Andy Schonfeld from Tatari

By Eric Bratten on October 4, 2023

The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.

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Programmatic Strategy Technology

How CTV is About to Rewrite the SSP Model

By Chris Morse on September 28, 2023

Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet and buy at scale...

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