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Insights Modeling & Analytics Strategy Data Enrichment

5 Data-Driven Strategies to Improve Your Marketing in 2021

By Kaitlin Dunn on January 21, 2021

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

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Insights Modeling & Analytics

Variables: The Building Blocks of Modeling

By Malcolm Houtz on January 19, 2021

Originally published on the AW360 blog Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have...

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Insights Modeling & Analytics

Propensity Modeling for Marketing

By Chris Hemick on January 8, 2021

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

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Insights Programmatic Addressable TV Strategy Direct Mail

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

By Chris Hemick on December 17, 2020

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

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Insights Strategy Data Enrichment

Getting Started with Data Enrichment

By Chris Hemick on November 13, 2020

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

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Insights Modeling & Analytics Programmatic Strategy

8 Questions Every Marketer Should Ask Their Data Partners

By Chris Hemick on November 10, 2020

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data...

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Insights Subscription Marketing Strategy

5 Data Habits of Successful Consumer Marketers

By Natalie Carnazza on November 9, 2020

Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021....

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Company News Insights Industry News

Inclusive Audiences: An Ongoing Conversation

By Kaitlin Dunn on October 20, 2020

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

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Insights Facebook Programmatic Addressable TV Strategy

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

By Chris Hemick on September 23, 2020

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular...

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Insights Subscription Marketing Strategy

Exclusive Subscription Marketing Insights from Alliant’s CEO

By Natalie Carnazza on September 21, 2020

An interview with subscription marketing expert and Alliant CEO, JoAnne Monfradi Dunn. I recently joined the Alliant team as a Marketing Coordinator and sitting down with, Alliant...

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