Alliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.
A strategic roadmap to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts. Register Now
In the modern marketing landscape, understanding the intricacies of consumer behavior is crucial, particularly for consumer-packaged goods (CPG) brands. CPG is a diverse and expansive...
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If you are looking to go bigger with your direct mail efforts, you’ve landed in the right place. What does “go bigger” mean to you? It could be increasing volume, improving performance, or...
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Insights Strategy Data Cooperative
Lately, we’ve been hearing this question a lot: “Is a data coop like a clean room?” For marketers and those on the programmatic or TV side of the house, they may not have had previous...
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Alliant is excited to introduce the latest talent joining the organization! Their diverse backgrounds and skills will bring fresh perspectives and a shared dedication to pushing boundaries...
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Previously featured on AdExchanger The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past...
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Insights Strategy Data & Privacy
When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. In the weeks that have followed the decision,...
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Google’s announcement that it was abandoning plans to deprecate third-party cookie support within the Chrome browser may have been surprising in terms of timing and execution of the...
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Alliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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