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Insights Events Nonprofit

Conferencing from the Comfort of Your Home (or Office!)

By Natalie Carnazza on July 28, 2020

Join Alliant for the upcoming ANA Virtual Nonprofit Conference With our team missing the usual hustle and bustle of a packed conference calendar, Alliant has been searching for new...

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Company News Insights Industry News

AN OPEN LETTER: Building Change Together, One Audience at a Time

By JoAnne Monfradi Dunn on July 21, 2020

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our...

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Insights Modeling & Analytics Strategy

DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

By Rene Hamill on July 16, 2020

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic...

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Compliance Insights Industry News

Federal Privacy Regulations: What Happens Now?

By Nicholas Godlove on June 18, 2020

At the start of 2020, many individual states were exploring laws to match the California Consumer Privacy Act of 2018. In response, businesses across the country advocated for a federal...

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Insights Addressable TV Strategy

Is Addressable TV Right for Your Brand?

By Matt Frattaroli on June 3, 2020

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

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Company News Compliance Industry News Programmatic

Alliant Achieves IAB Tech Lab Certification for Data Transparency

By Chris Hemick on June 2, 2020

Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...

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Strategy Direct Mail

How to Justify Spending on Direct Mail Optimization

By Kaitlin Dunn on May 14, 2020

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

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Insights Industry News

Marketing Together: A New Normal

By Clara Barnett on May 7, 2020

Mobilizing for the future of marketing As the U.S. begins to slowly reopen, Alliant is wrapping up coverage on the marketing industry’s pandemic response. We’ve examined both stats and ...

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Insights Industry News

Marketing Together: Staying Connected

By Clara Barnett on April 23, 2020

Our first installment of “Marketing Together” focused on the marketing and ad industry’s response to COVID-19. We reported on some of the meaningful statistics and shifts in vertical...

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Modeling & Analytics

Ensemble Methods: Combining Machine-Learning Models for Improved Marketing Performance

By Asya Takken on April 20, 2020

If you are a data scientist like me, you may have rolled your eyes more than once at the casual and frequent mention of “machine learning” in advertising. There is far more nuance to...

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