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Insights DataHub Membership Strategy

How to Manage the Loss of a Data Partner

By Donna Hamilton on June 29, 2022

The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...

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Insights Industry News Advanced TV

What You Need to Know About the Upfronts and CTV

By Brittany Powers on June 8, 2022

TV’s annual Upfront presentations are now over, and after seeing glittery previews of all of the programming to come later this year, advertisers are locking in their annual TV buys. As...

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DataHub Membership Strategy

How to Enhance the Customer Experience with Data Collaboration

By Rene Hamill on June 2, 2022

For brands to deliver marketing that is relevant and impactful to the modern consumer, a deeper understanding of key behaviors and identifying characteristics is paramount. A retail...

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DataHub Membership Strategy

Why Data Cooperatives May Be a Path Forward for Identity Solutions

By Matt Frattaroli on May 25, 2022

Originally Featured on WARC

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Compliance Industry News Strategy

What Marketers Should Know About Privacy Law Compliance in the U.S.

By Mitchell Eisenberg on May 16, 2022

Connecticut recently joined California (CPRA), Colorado (CPA), Virginia (CDPA), Utah (UCPA) in the growing list of states that have passed their own consumer privacy laws. Compliance for...

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Insights Strategy

4 Things Publishers Need to do to Grow their Audience Data

By Rene Hamill on May 3, 2022

Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In...

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Insights Industry News

Let Data be your Guide in Uncertain Times

By Mareena Maki on April 25, 2022

Uncertain times have marketers scrambling to understand impact on consumer behavior and how to align brand experiences with the evolving needs of their target audience. 

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Company News

Welcoming Our New Team Members

By Hannah Teligades on March 29, 2022

Alliant started off the year strong and we are continuing that trend by heading into Q2 with even more talented associates! As we grow, Alliant continues to stay committed to providing the...

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Insights Industry News Advanced TV

Why Household Level Purchase Behavior is Important for TV Campaigns

By Matt Frattaroli on March 25, 2022

Matt Frattaroli, VP of Digital Platform and Agency Partnerships at Alliant, explains the importance of household-level purchase behavior data and ways marketers can leverage the power of...

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Insights Strategy Advanced TV

3 Best Practices for Planning a Data-Driven TV Ad Campaign

By Brett Sanderson on March 14, 2022

Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive...

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