Insights Strategy CPG

In the modern marketing landscape, understanding the intricacies of consumer behavior is crucial, particularly for consumer-packaged goods (CPG) brands. CPG is a diverse and expansive...

If you are looking to go bigger with your direct mail efforts, you’ve landed in the right place. What does “go bigger” mean to you? It could be increasing volume, improving performance, or...

Insights Strategy Data Cooperative

Lately, we’ve been hearing this question a lot: “Is a data coop like a clean room?” For marketers and those on the programmatic or TV side of the house, they may not have had previous...

Company News Insights

Alliant is excited to introduce the latest talent joining the organization! Their diverse backgrounds and skills will bring fresh perspectives and a shared dedication to pushing boundaries...

Industry News Strategy

Previously featured on AdExchanger The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past...

Insights Strategy Data & Privacy

When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. In the weeks that have followed the decision,...

Compliance Insights Data & Privacy

Previously featured on Digiday

Insights Strategy

Google’s announcement that it was abandoning plans to deprecate third-party cookie support within the Chrome browser may have been surprising in terms of timing and execution of the...

Insights Strategy CTV

Previously featured on the ANA

Insights Strategy Optimization

Direct Mail remains a powerhouse in the marketing arena, renowned for its effectiveness in capturing audience attention and providing exceptional ROI. However, in today's landscape, success...