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Insights Modeling & Analytics Industry News Programmatic Strategy

What Would a First-Party Data Only World Look Like?

By JoAnne Monfradi Dunn on January 14, 2022

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...

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Industry News Strategy

What Marketers Can Expect in 2022

By Mareena Maki on December 9, 2021

  It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...

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Insights

Does Third-party Data Need a Rebrand?

By Matt Frattaroli on December 6, 2021

Originally Featured in Advertising Week

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Insights Strategy

3 Steps Brands Can Take to Build First-Party Data Practices

By Donna Hamilton on November 17, 2021

Originally featured in Street Fight  One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of...

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Facebook Modeling & Analytics Industry News

How Brands Can Re-Imagine Facebook Ads Audience Modeling in the Face of Controversy

By Vonnet Kwan on November 16, 2021

Facebook is currently enduring a storm unlike anything it has had to weather in the past. An hours-long outage across its apps trailed after a whistleblower statement accused the company...

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Insights Strategy

Why Now is the Time For Brands to (Re)build Accurate Data Dictionaries

By Donna Hamilton on November 4, 2021

Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available...

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Insights Events Industry News

Key Takeaways from AdExchanger’s Programmatic I/O 2021

By Mareena Maki on October 29, 2021

October in NYC represented another major step forward for many in the ad industry with the return of live events. First with AdWeek, followed shortly by AdExchanger's Programmatic I/O,...

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Insights

4 Key Areas Impacting the Holiday Season

By Joseph Pleva on October 18, 2021

The 2020 holiday season was far different from any other. The global pandemic prevented many families from their annual holiday gatherings, accelerated the growth of ecommerce, and...

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Events

Meet Us at AdExchanger’s Programmatic I/O 2021 in NYC

By Mareena Maki on October 5, 2021

Live events are back! The Alliant team will be onsite at AdExchanger’s Programmatic I/O conference on October 25-26, 2021 at the New York Marriott Marquis.

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Company News

Celebrating 20 Years of Alliant

By Joseph Pleva on September 22, 2021

Alliant celebrated its 20th anniversary this August, serving as an opportunity to reflect on how far we've come and where we are going. Alliant's President & CEO, JoAnne Monfradi Dunn,...

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