Industry News Strategy

It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...

Insights

Originally Featured in Advertising Week

Insights Strategy

Originally featured in Street Fight One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all...

Facebook Modeling & Analytics Industry News

Facebook is currently enduring a storm unlike anything it has had to weather in the past. An hours-long outage across its apps trailed after a whistleblower statement accused the company of...

Insights Strategy

Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for...

Insights Events Industry News

October in NYC represented another major step forward for many in the ad industry with the return of live events. First with AdWeek, followed shortly by AdExchanger's Programmatic I/O,...

Insights

The 2020 holiday season was far different from any other. The global pandemic prevented many families from their annual holiday gatherings, accelerated the growth of ecommerce, and limited...

Events

Live events are back! The Alliant team will be onsite at AdExchanger’s Programmatic I/O conference on October 25-26, 2021 at the New York Marriott Marquis.

Company News

Alliant celebrated its 20th anniversary this August, serving as an opportunity to reflect on how far we've come and where we are going. Alliant's President & CEO, JoAnne Monfradi Dunn, has...

Insights Modeling & Analytics Strategy

Modern marketers are no stranger to using modeling to help them understand, target, and extend their audiences. What modeling or analytics means to people though may differ by their company...