Insights Modeling & Analytics Strategy
Continue ReadingDirect mail continues to be a powerful channel to identify, engage and convert high value. But these benefits can be accompanied by challenges. For experienced direct mail marketers its...
Continue ReadingInsights Strategy Direct Mail Data Enrichment
Quite the contradictory title if I do say so myself. But very true, especially for multichannel retailers. The negative behaviors of customers, whether returning products, cancelling...
Continue ReadingInsights DataHub Membership Strategy
The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...
Continue ReadingInsights Modeling & Analytics Direct Mail
Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology advancements,...
Continue ReadingInsights DataHub Membership Modeling & Analytics Industry News Strategy
Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...
Continue ReadingCompany News Modeling & Analytics Programmatic Strategy
Last updated: March 2023
Continue ReadingInsights Modeling & Analytics Strategy Data Enrichment
A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...
Continue ReadingInsights Strategy Data Enrichment
Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...
Continue ReadingInsights Modeling & Analytics Programmatic Strategy
This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data sources...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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