Insights Modeling & Analytics Strategy

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic would...

Compliance Insights Industry News

At the start of 2020, many individual states were exploring laws to match the California Consumer Privacy Act of 2018. In response, businesses across the country advocated for a federal...

Insights Strategy Advanced TV

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

Company News Compliance Industry News Programmatic

Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...

Insights Industry News

Mobilizing for the future of marketing As the U.S. begins to slowly reopen, Alliant is wrapping up coverage on the marketing industry’s pandemic response. We’ve examined both stats and ...

Insights Industry News

Our first installment of “Marketing Together” focused on the marketing and ad industry’s response to COVID-19. We reported on some of the meaningful statistics and shifts in vertical...

Insights Industry News

Over the next few weeks the Alliant team will supply insights for our DataHub Members and customers to help navigate the overwhelming amount of news, surveys and information pertaining to...

Insights Events Industry News Strategy

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to spread...

Insights Strategy

Lifetime value is an important but sometimes mysterious metric that many marketers strive to measure and meet. We've compiled this short “bootcamp” to help you get started on your own...

Insights Industry News Programmatic

(Updated: February 2021) Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying...