Alliant Blog listing page

By

Stay up to date

Strategy Direct Mail Optimization

How to Justify Spending on Direct Mail Optimization

By Kaitlin Dunn Troutman on September 29, 2023

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

Continue Reading

Programmatic Strategy Technology

How CTV is About to Rewrite the SSP Model

By Chris Morse on September 28, 2023

Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet and buy at scale...

Continue Reading

Compliance Industry News Strategy

Elevating Privacy and Compliance Awareness – A Guide for Prospective DataHub Members

By Mitchell Eisenberg on September 26, 2023

It’s natural for brands considering joining a data cooperative to have questions, especially on the topic of privacy and compliance. In 22 years as a leading data cooperative, Alliant has...

Continue Reading

Insights Strategy

2023 Sports Marketing Activation Guide: Top Sports Audiences for the Win

By Mareena Maki on September 14, 2023

The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...

Continue Reading

Insights Modeling & Analytics Strategy

5 Reasons to Maintain a Human Element in Marketing Data Activation

By Tate Rogers on September 12, 2023

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

Continue Reading

Modeling & Analytics

Ensemble Methods: Combining Machine-Learning Models for Improved Marketing Performance

By Asya Takken on September 7, 2023

If you are a data scientist like me, you may have rolled your eyes more than once at the casual and frequent mention of “machine learning” in advertising. There is far more nuance to this...

Continue Reading

Company News

Meet the Team: New Top-Tier Talent in Q2

By Julie Viscardi on September 6, 2023

Introducing the newest members of our ever-growing Alliant family. We are thrilled to extend a warm welcome to these exceptional individuals who not only bring their diverse expertise and...

Continue Reading

Insights Strategy

2023 Holiday Activation Guide: Audiences to Supercharge Any Seasonal Campaign

By Mareena Maki on August 24, 2023

The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...

Continue Reading

Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Tate Rogers on August 21, 2023

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

Continue Reading

Insights Strategy

2023 Holiday Activation Guide: Top Retail Audiences for Every Shopper

By Eric Bratten on August 17, 2023

The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect...

Continue Reading

Submit a Comment

Stay up to date