Alliant Blog

Turn to Alliant for frequent posts on the latest best practices, industry news, how-to insight, and more.

The Video Game Industry Levels Up, Once Again

Insights

The numbers are incredible. According to The NPD Group, U.S. consumers spent $9.1 billion on…

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What the aging US veteran population means for military fundraising

Insights

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans…

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[VIDEO] Subscriber Loyalty Starts with the Right Data Strategy

Insights

Building long-term subscribers is all about acquiring the right subscribers — and delivering…

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[PODCAST] Mobile First Marketing Strategy

Insights

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler…

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Attrition is Killing Blue Apron’s Business

Insights, Subscription Marketing

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same…

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Jon Rubin Joins Alliant as SVP, Sales and Client Engagement

Insights

Energizing sales growth through the power of the Alliant value proposition

“I’m delighted to…

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Learn Big-Picture Strategies & Tactical Mastery from the Future of Data Science

Events

Join your fellow data-innovators and marketing leaders in Atlanta this May for MAC2018.

What’s…

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Matt Frattaroli Joins Alliant as VP of Digital Platform Sales

Company News

MarTech and eCommerce veteran poised to expand Alliant’s digital marketing programs

“Success in…

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HVDMA Selects Alliant’s Chris Morse as Young Professional of the Year

Company News

Alliant is proud to announce that Chris Morse will be honored as the Hudson Valley Direct…

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Two Models, Two Different Superpowers

Insights

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance

Choosing…

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