Insights Strategy Data

The 2024 presidential election is gearing up to be one of the most competitive and strategically complex elections in recent history. Being able to quickly adapt to the highly competitive...

Previously featured on AdExchanger As marketers embrace the new privacy-first reality of data-driven marketing, data clean rooms have risen to prominence. Increasingly, they are becoming...

Compliance Data & Privacy Data

In the nuanced and complex realm of consumer data collection, the concept of consent has become a major point of discussion. As marketers navigate the early days of increasingly stringent...

Insights

As the countdown to the Olympics inches closer, a different kind of race has already begun in the marketing space. Savvy brands and agencies are already aiming to secure their spot on the...

Insights Strategy AI

Artificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...

Company News

Industry News Strategy CTV

Insights Strategy Data Cooperative

Up until very recently, more than half of marketers did not believe that Google would deprecate the third-party cookie in Chrome. But here we are: The time is upon us. The long-foretold...

Company News Compliance Data

Insights Technology Data

Programmatic advertisers will have to account for many big changes in 2024, chief among them... seed data!