Alliant Blog listing page

By

Stay up to date

Insights Modeling & Analytics

Variables: The Building Blocks of Modeling

By Tate Rogers on August 8, 2023

Originally published on the AW360 blog

Continue Reading

Insights Direct Mail Optimization

Optimization Back Tests: The Secret Weapon to Drive Direct Mail ROI

By Kaitlin Dunn Troutman on August 8, 2023

The job of a direct mail marketer is vital to many brands but has become increasingly challenged by colliding factors such as the still-uncertain economic future and constantly growing...

Continue Reading

Company News

Introducing the Newest Faces at Alliant

By Julie Viscardi on August 3, 2023

In the ever-changing world of audience data, people are the true innovators and arbiters of success for Alliant customers. That’s why Alliant is always on the lookout for exceptional...

Continue Reading

Insights Industry News Programmatic Strategy

Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

By Chris Morse on August 1, 2023

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

Continue Reading

Insights Media Data & Privacy

3 Ways Agencies Can Help Clients Navigate the Data Paradigm Shift

By Carly Dome on July 24, 2023

As today’s brand marketers are tasked to do more with less, they’re demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data...

Continue Reading

Modeling & Analytics Strategy Technology

Quality Audience Data, Marketing’s Essential Element in Advertising with AI

By Chris Morse on July 11, 2023

As a marketer, you’d be hard-pressed to have a future-looking business conversation that didn’t reference the growing capabilities of artificial intelligence (AI). As of last year, 91...

Continue Reading

Industry News Strategy

Why advertisers demanding higher-quality data and transparency will transform media buying

By Matt Frattaroli on June 26, 2023

In a year of economic uncertainty and the rapid evolution of advanced technologies, data’s position, value and pricing remain top of mind across the advertising supply chain.

Continue Reading

Insights Industry News Consumer Spend

Data Strategies for the ‘Next Normal’ of Consumer Purchase Behavior

By Tate Rogers on June 14, 2023

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

Continue Reading

Insights Programmatic Strategy Direct Mail Advanced TV

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

By Eric Bratten on May 31, 2023

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

Continue Reading

Insights Data Cooperative

Debunking the Myths of Data Cooperatives

By Rene Hamill on May 30, 2023

Marketers work across many sources and disciplines of data. After all, data is truly a space full of possibilities, and partners. As marketers are tasked to lead the charges on big...

Continue Reading

Submit a Comment

Stay up to date