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Insights Industry News Programmatic Addressable TV

2020 Insights from Alliant’s Digital Team

By Terence Roney on December 30, 2019

Addressable TV, politics, pricing and more

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Insights

[Sneak Peek] 5 Data Habits of Successful Consumer Marketers

By Chris Hemick on December 3, 2019

Sneak Peek at Habit Number 3: Your first party data is just the beginning.

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Insights Nonprofit Strategy

Creating a Marketing Segmentation Strategy That Drives Results for Nonprofits

By Chris Hemick on December 2, 2019

With often limited budgets and the obligation to use donor money as efficiently as possible, nonprofit marketers have immense pressure to drive the right marketing strategy. An ...

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Insights Events Industry News

Customer Experience and Innovative Trends at IAB’s Direct Brand Summit

By Clara Barnett on November 27, 2019

Alliant sponsored last week’s IAB’s Direct Brand Summit in New York and gained new insights from top brands and advertisers. Between the presentation of IAB’s Founders Benchmark Study...

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Insights Events

Experience Alliant at IAB's Direct Brand Summit

By Clara Barnett on November 12, 2019

Join us at the leading brand conference in NYC! Heading IAB’s Direct Brand Summit next week? The Alliant team will be in attendance and is proud to be an event sponsor! Make the most of...

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Compliance Strategy

Preparing for CCPA

By Nicholas Godlove on November 7, 2019

There are only two short months before the California Consumer Privacy Act goes into effect. Alliant prides itself on being “compliant by design,” a value that we have upheld since...

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Insights Events Subscription Marketing

Top Subscription Trends from SUBTA’s Recur

By Clara Barnett on November 5, 2019

Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...

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Insights Industry News Programmatic Strategy

Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

By Chris Morse on October 31, 2019

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to...

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Insights Events

Four Hot Topics from Digiday's Media Buying Summit

By Kaitlin Dunn on October 28, 2019

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails ­– and we took away new insights into current challenges for the media...

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Insights Nonprofit Strategy

Nonprofit Marketers: Make the Most of Your Budget With the Right Data

By Chris Hemick on October 23, 2019

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on...

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