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Compliance Programmatic Addressable TV

RampUp 2020: Debating the Future

By Chris Hemick on March 9, 2020

LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior years, it was two days filled with quality content and energetic conversations. Perhaps...

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Insights Industry News Programmatic Strategy

Prepare Now for the Post-Cookie Reality

By Matt Frattaroli on February 27, 2020

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it...

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Insights

Trends to Watch at LiveRamp’s RampUp 2020

By Clara Barnett on February 17, 2020

OTT, Privacy, and Cookies are hot topics at 2020’s winter events 2020 is ramping up (pun intended), and Alliant’s digital team has been busy attending AdExchanger’s Industry Preview and...

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Insights Modeling & Analytics Strategy Direct Mail

Modern Direct Mail Shouldn’t Exist Without Optimization

By Rene Hamill on February 10, 2020

As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...

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Insights Industry News Programmatic

3rd Party Data Will Survive in a Cookie-less World

By Matt Frattaroli on January 30, 2020

With Google’s announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say...

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Company News Insights Modeling & Analytics Technology

Revolutionizing Marketing Campaigns with AI

By SAS on January 21, 2020

First published by SAS

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Insights Subscription Marketing Modeling & Analytics Strategy

The Tricks to Higher Lifetime Value and Lower CPA in 2020

By Chris Hemick on January 16, 2020

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

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Hello 2020!

By Natalie Carnazza on January 9, 2020

The busiest spending season has come to a close, and consumers now have their sights set on starting the New Year off right. For many, this means setting new goals to aspire towards in...

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Insights Industry News Programmatic Addressable TV

2020 Insights from Alliant’s Digital Team

By Terence Roney on December 30, 2019

Addressable TV, politics, pricing and more

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Insights

[Sneak Peek] 5 Data Habits of Successful Consumer Marketers

By Chris Hemick on December 3, 2019

Sneak Peek at Habit Number 3: Your first party data is just the beginning.

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