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Insights Industry News Advanced TV

5 Tactics To Plan Your Way Into Addressable TV Success

By Matt Frattaroli on May 10, 2023

Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers...

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Insights Industry News

Why Performance is Paramount for Brands in 2023

By Donna Hamilton on April 19, 2023

Previously featured on ANA

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Insights Industry News

Silo Breaking C-Suites: A CEO's Perspective on the Role of CMOs

By JoAnne Monfradi Dunn on April 12, 2023

C-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a...

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Insights Modeling & Analytics

Propensity Modeling for Marketing

By Tate Rogers on April 6, 2023

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

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Insights Strategy Optimization

Doing More with Less: Optimize Campaigns Before They Launch

By Carly Dome on March 29, 2023

Welcome to the third installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...

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Insights Strategy

Doing More with Less: Leveraging a Cooperative to Boost First-Party Data

By Donna Hamilton on March 8, 2023

Welcome to the second installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...

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Insights Strategy Technology

Doing More with Less: Maximizing One Audience Across Channels

By Matt Frattaroli on February 9, 2023

Given the current economic climate, marketers have been tasked to do more with the same (or less) than they’ve had in recent years. In day-to-day terms, that means brand marketers and...

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Insights Events Industry News

5 Quick Takeaways from the 2023 Kickoff Event Season

By Mareena Maki on February 2, 2023

January is a busy month for the marketing and tech industries, hosting a bevy of annual preview events that set the stage for the year to come. Alliant was on the move across the country,...

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Insights Strategy Direct Mail

3 Creative Ideas for Expanding Direct Mail

By Rene Hamill on January 24, 2023

With economic uncertainty, marketers have the tough task of continuing to grow their brands while also navigating increased costs and lower budgets. Direct mail feels particularly impacted....

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Insights Strategy

Data Cooperative or CDP: Which Is Right for Your Brand?

By Matt Frattaroli on January 12, 2023

Brand marketers may find themselves seeking a silver bullet to achieve their first-party data goals, but there’s no one-size-fits-all solution. To be effective, first-party data assets must...

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