Mobile and digital specialist eager to expand Alliant’s digital reach I am looking forward to delivering new solutions that enable our partners to drive outcomes for their clients...
Continue ReadingMobile and digital specialist eager to expand Alliant’s digital reach I am looking forward to delivering new solutions that enable our partners to drive outcomes for their clients...
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In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core...
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LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior years, it was two days filled with quality content and energetic conversations. Perhaps...
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The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it...
Continue ReadingOTT, Privacy, and Cookies are hot topics at 2020’s winter events 2020 is ramping up (pun intended), and Alliant’s digital team has been busy attending AdExchanger’s Industry Preview and...
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As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...
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With Google’s announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say...
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As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...
Continue ReadingThe busiest spending season has come to a close, and consumers now have their sights set on starting the New Year off right. For many, this means setting new goals to aspire towards in...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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