Alliant Blog listing page

Company News

Alliant started off the year strong and we are continuing that trend by heading into Q2 with even more talented associates! As we grow, Alliant continues to stay committed to providing the...

Insights Industry News Advanced TV

Matt Frattaroli, VP of Digital Platform and Agency Partnerships at Alliant, explains the importance of household-level purchase behavior data and ways marketers can leverage the power of...

Insights Strategy Advanced TV

Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive...

Insights Events Strategy

The Alliant team eagerly dusted off our suitcases last week to head back to San Francisco for LiveRamp’s RampUp 2022 conference. It was an engaging experience where we had the opportunity...

Company News

Alliant has big plans for 2022 and we’re excited to be starting off the year with new talented associates. The best part? Growth is happening across all areas of the business, including...

Compliance Insights Technology

Originally Featured on AiThority 

Insights Strategy Direct Mail

A version of this post originally featured in AdvertisingWeek Changes to the marketing world haven't been uniform throughout the pandemic, and while direct mail posted solid performance in...

Events Strategy Direct Mail Advanced TV

The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...

Insights Modeling & Analytics Strategy

In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...

Insights Modeling & Analytics Industry News Programmatic Strategy

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...