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Events Strategy Direct Mail Advanced TV

The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...

Insights Modeling & Analytics Strategy

In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...

Insights Modeling & Analytics Industry News Programmatic Strategy

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...

Industry News Strategy

  It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...

Insights

Originally Featured in Advertising Week

Insights Strategy

Originally featured in Street Fight  One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all...

Facebook Modeling & Analytics Industry News

Facebook is currently enduring a storm unlike anything it has had to weather in the past. An hours-long outage across its apps trailed after a whistleblower statement accused the company of...

Insights Strategy

Originally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for...

Insights Events Industry News

October in NYC represented another major step forward for many in the ad industry with the return of live events. First with AdWeek, followed shortly by AdExchanger's Programmatic I/O,...

Insights

The 2020 holiday season was far different from any other. The global pandemic prevented many families from their annual holiday gatherings, accelerated the growth of ecommerce, and limited...