Insights Industry News Technology

The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.

Strategy Direct Mail Optimization

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

Programmatic Strategy Technology

Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet and buy at scale...

Compliance Industry News Strategy

It’s natural for brands considering joining a data cooperative to have questions, especially on the topic of privacy and compliance. In 22 years as a leading data cooperative, Alliant has...

Insights Strategy Advanced TV

The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...

Insights Modeling & Analytics Strategy

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

Modeling & Analytics

If you are a data scientist like me, you may have rolled your eyes more than once at the casual and frequent mention of “machine learning” in advertising. There is far more nuance to this...

Company News Insights

Introducing the newest members of our ever-growing Alliant family. We are thrilled to extend a warm welcome to these exceptional individuals who not only bring their diverse expertise and...

Insights Strategy

The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...

Insights Modeling & Analytics Programmatic Strategy

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...