Modeling & Analytics

If you are a data scientist like me, you may have rolled your eyes more than once at the casual and frequent mention of “machine learning” in advertising. There is far more nuance to...

Insights Industry News

Over the next few weeks the Alliant team will supply insights for our DataHub Members and customers to help navigate the overwhelming amount of news, surveys and information pertaining...

Insights Events Industry News Strategy

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to...

Insights Strategy

Lifetime value is an important but sometimes mysterious metric that many marketers strive to measure and meet. We've compiled this short “bootcamp” to help you get started on your own...

Insights Industry News Programmatic

(Updated: February 2021) Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying...

Company News

Mobile and digital specialist eager to expand Alliant’s digital reach I am looking forward to delivering new solutions that enable our partners to drive outcomes for their clients...

Company News Insights Modeling & Analytics

In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core...

Compliance Programmatic Addressable TV

LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior years, it was two days filled with quality content and energetic conversations. Perhaps...

Insights Industry News Programmatic Strategy

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it...

Insights

OTT, Privacy, and Cookies are hot topics at 2020’s winter events 2020 is ramping up (pun intended), and Alliant’s digital team has been busy attending AdExchanger’s Industry Preview and...