Insights Events Subscription Marketing

Alliant’s subscription strategists have returned from SUBTA’s Recur in Chicago with new insights on the booming subscription economy. Alliant has a rich history of working with top...

Insights Industry News Programmatic Strategy

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to...

Insights Events

The Alliant team is back from Digiday’s Media Buying Summit in Miami. There was great content – and cocktails ­– and we took away new insights into current challenges for the media...

Insights Nonprofit Strategy

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the pressure is on nonprofit marketers to make smart choices. Nonprofits always focus on...

Insights Addressable TV

Every industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of...

Insights Events

4 Tips to Make the Most of Your Time in Miami With fall in full swing, there’s no better way to get another taste of summer than a trip to South Florida. Luckily, the Alliant team is...

Company News

Alliant is thrilled to announce that Donna Hamilton, SVP, Data Acquisition & Activation, has been selected for an IAB Data Rockstar Award! Donna is a highly skilled data strategist and a...

Insights Modeling & Analytics Programmatic Strategy

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

Company News Compliance Programmatic Addressable TV Technology

Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking...

Company News Modeling & Analytics Technology

Driven by Alliant's own machine learning experience, our Data Science team has found ample opportunity to create efficiencies in custom model development. Alliant recently upgraded its...