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Alliant Receives TAG Verification

By Nicholas Godlove on July 25, 2019

In July, Alliant was verified by the Trustworthy Accountability Group (TAG) and listed in its registry of trusted providers in the digital ad space!

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Compliance Strategy

Benefits of Achieving Data Security Certification

By Nicholas Godlove on July 12, 2019

Achieving certification is not something an organization can do once and then rely on forever. It is an ongoing commitment to data security, integrity and privacy that must become part...

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Company News

Alliant's New Look

By Clara Barnett on June 26, 2019

Alliant – The Audience Company To celebrate Alliant’s new look and the official start of summer, Marketing Intern Jennette Brown hosted a company-wide Sunglasses Photo contest. The...

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Compliance Insights

Benefits and Challenges on the Road to Peace of Mind

By Nicholas Godlove on June 20, 2019

  Note: This is the third part in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the entire series here. Most...

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Insights Subscription Marketing

Keep Your Negative Option Approach Positive

By Nicholas Godlove on June 10, 2019

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

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Compliance Insights

Which Data Security Standards are Right for Your Organization?

By Nicholas Godlove on May 16, 2019

Just a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...

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Company News

New Season, New Growth

By Clara Barnett on May 2, 2019

Spring brings eight new team members to Alliant As a new season begins, we are thrilled to welcome new faces at Alliant. With the addition of Boston and New York City offices in the...

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Compliance Insights

The Journey to SOC 2: Data Security Lessons and Benefits

By Nicholas Godlove on April 4, 2019

A New Link in the Secure Data Supply Chain Note: This is the first in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the...

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Insights Programmatic Addressable TV Strategy

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Smart buyers know digital audience data can make a big impact on the performance of a campaign. When data is clean, fresh and relevant, it can give you a measurable lift in KPIs. But...

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Insights

The Video Game Industry Levels Up, Once Again

By Andrew Nestico on November 30, 2018

The numbers are incredible. According to The NPD Group, U.S. consumers spent $9.1 billion on gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is...

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