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Insights Subscription Marketing

Keep Your Negative Option Approach Positive

By Nicholas Godlove on June 10, 2019

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

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Compliance Insights

Which Data Security Standards are Right for Your Organization?

By Nicholas Godlove on May 16, 2019

Just a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...

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Company News

New Season, New Growth

By Clara Barnett on May 2, 2019

Spring brings eight new team members to Alliant As a new season begins, we are thrilled to welcome new faces at Alliant. With the addition of Boston and New York City offices in the...

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Compliance Insights

The Journey to SOC 2: Data Security Lessons and Benefits

By Nicholas Godlove on April 4, 2019

A New Link in the Secure Data Supply Chain Note: This is the first in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the...

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Insights Programmatic Addressable TV Strategy

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Smart buyers know digital audience data can make a big impact on the performance of a campaign. When data is clean, fresh and relevant, it can give you a measurable lift in KPIs. But...

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Insights

The Video Game Industry Levels Up, Once Again

By Andrew Nestico on November 30, 2018

The numbers are incredible. According to The NPD Group, U.S. consumers spent $9.1 billion on gaming in the third quarter of 2018, for an increase of 24% year-over-year! Sure, Fortnite is...

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Insights Nonprofit Strategy

What the aging US veteran population means for military fundraising

By Michael Berger on November 9, 2018

The numbers are poignantly real. Just in the last few years, the total number of WWII veterans in the United States decreased by almost 50%. The numbers of Korean and Vietnam War...

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Insights Programmatic Strategy

[PODCAST] Mobile First Marketing Strategy

By Donna Hamilton on September 7, 2018

As a board member of Hudson Valley Direct Marketing Association (HVDMA), one of my cooler assignments was an opportunity to work on their new podcast, Business Casual. I asked Richard...

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Insights Subscription Marketing

Attrition is Killing Blue Apron’s Business

By Andrew Nestico on August 8, 2018

Blue Apron announced on Thursday that it lost 200,000 customers in Q2’18 compared to the same time period in 2017. Ouch!

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Company News

Jon Rubin Joins Alliant as SVP, Sales and Client Engagement

By Clara Barnett on May 2, 2018

Energizing sales growth through the power of the Alliant value proposition “I’m delighted to join a truly innovative and committed team. It’s incredibly exciting to be showing...

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