Company News

In the ever-changing world of audience data, people are the true innovators and arbiters of success for Alliant customers. That’s why Alliant is always on the lookout for exceptional...

Insights Industry News Programmatic Strategy

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

Insights Media Data & Privacy

As today’s brand marketers are tasked to do more with less, they’re demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data...

Modeling & Analytics Strategy Technology

As a marketer, you’d be hard-pressed to have a future-looking business conversation that didn’t reference the growing capabilities of artificial intelligence (AI). As of last year, 91...

Industry News Strategy

In a year of economic uncertainty and the rapid evolution of advanced technologies, data’s position, value and pricing remain top of mind across the advertising supply chain.

Insights Industry News Consumer Spend

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

Insights Programmatic Strategy Direct Mail Advanced TV

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

Insights Data Cooperative

Marketers work across many sources and disciplines of data. After all, data is truly a space full of possibilities, and partners. As marketers are tasked to lead the charges on big...

Insights Industry News Advanced TV

Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers...

Insights Industry News

Previously featured on ANA