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Company News

Alliant’s Donna Hamilton Selected as IAB Data Rockstar

By Rick Witsell on October 2, 2019

Alliant is thrilled to announce that Donna Hamilton, SVP, Data Acquisition & Activation, has been selected for an IAB Data Rockstar Award! Donna is a highly skilled data strategist and a...

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Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Chris Hemick on September 24, 2019

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

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Company News Compliance Programmatic Addressable TV Technology

Alliant Earns LiveRamp’s Elite Partner Badge

By Chris Morse on August 27, 2019

Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking...

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Company News Modeling & Analytics Technology

The Need for Speed

By Malcolm Houtz on August 15, 2019

Driven by Alliant's own machine learning experience, our Data Science team has found ample opportunity to create efficiencies in custom model development. Alliant recently upgraded its...

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Company News Compliance Programmatic Addressable TV

Alliant Receives TAG Verification

By Nicholas Godlove on July 25, 2019

In July, Alliant was verified by the Trustworthy Accountability Group (TAG) and listed in its registry of trusted providers in the digital ad space!

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Compliance Strategy

Benefits of Achieving Data Security Certification

By Nicholas Godlove on July 12, 2019

Achieving certification is not something an organization can do once and then rely on forever. It is an ongoing commitment to data security, integrity and privacy that must become part...

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Company News

Alliant's New Look

By Clara Barnett on June 26, 2019

Alliant – The Audience Company To celebrate Alliant’s new look and the official start of summer, Marketing Intern Jennette Brown hosted a company-wide Sunglasses Photo contest. The...

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Compliance Insights

Benefits and Challenges on the Road to Peace of Mind

By Nicholas Godlove on June 20, 2019

  Note: This is the third part in a series of blog posts Alliant will publish on its experiences achieving SOC 2 certification. You can download the entire series here. Most...

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Insights Subscription Marketing

Keep Your Negative Option Approach Positive

By Nicholas Godlove on June 10, 2019

For most experienced marketers negative option contracts are nothing new. Traditionally the contract of choice for magazine subscriptions and continuity marketers, negative option deals...

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Compliance Insights

Which Data Security Standards are Right for Your Organization?

By Nicholas Godlove on May 16, 2019

Just a few years ago the only companies that took the initiative to prove their cybersecurity credentials, generally, were the ones required to by law. However, in the past three years,...

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