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As political campaigns race to spend a record $10 billion to influence November 8 outcomes, many are relying on a tried-and-true strategy of targeting voters to influence their decisions.
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Delivering strong Q4 performance has always been an imperative for brands. While this year is no exception, it is even more imperative that brands be nimble and responsive to the changing...
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For 21 years Alliant has served consumer brands and their partners, powering marketing performance with advanced data and analytic solutions. As consumer behavior has evolved, Alliant has...
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Insights Strategy Data Enrichment
As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...
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Matthew Pressimone is a graduate student at the University of Pennsylvania where he will finish his Master of Science in Engineering in Data Science next May. He earned a Bachelor of...
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With a deep history of building solutions, systems and teams that operate with the highest standards of data compliance and transparency, Alliant seized the opportunity to be among the...
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Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...
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Alliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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