Events Strategy Direct Mail Advanced TV
The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...
Continue ReadingEvents Strategy Direct Mail Advanced TV
The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...
Continue ReadingInsights Modeling & Analytics Strategy
In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...
Continue ReadingInsights Modeling & Analytics Industry News Programmatic Strategy
For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...
Continue ReadingIt’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...
Continue ReadingOriginally Featured in Advertising Week
Continue ReadingOriginally featured in Street Fight One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all...
Continue ReadingFacebook Modeling & Analytics Industry News
Facebook is currently enduring a storm unlike anything it has had to weather in the past. An hours-long outage across its apps trailed after a whistleblower statement accused the company of...
Continue ReadingOriginally featured in The Drum The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for...
Continue ReadingOctober in NYC represented another major step forward for many in the ad industry with the return of live events. First with AdWeek, followed shortly by AdExchanger's Programmatic I/O,...
Continue ReadingThe 2020 holiday season was far different from any other. The global pandemic prevented many families from their annual holiday gatherings, accelerated the growth of ecommerce, and limited...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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