Insights Events Strategy

The Alliant team eagerly dusted off our suitcases last week to head back to San Francisco for LiveRamp’s RampUp 2022 conference. It was an engaging experience where we had the opportunity...

Company News

Alliant has big plans for 2022 and we’re excited to be starting off the year with new talented associates. The best part? Growth is happening across all areas of the business, including...

Compliance Insights Technology

Originally Featured on AiThority

Insights Strategy Direct Mail

A version of this post originally featured in AdvertisingWeek

Events Strategy Direct Mail Advanced TV

The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...

Insights Modeling & Analytics Strategy

In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...

Insights Modeling & Analytics Industry News Programmatic Strategy

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...

Industry News Strategy

It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...

Insights

Originally Featured in Advertising Week

Insights Strategy

Originally featured in Street Fight One of the ways marketers are preparing for the cookieless future is by generating more robust first-party data. In the very near future, brands of all...