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Topic: Addressable Tv

Insights Addressable TV Strategy

Is Addressable TV Right for Your Brand?

By Matt Frattaroli on June 3, 2020

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

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Compliance Programmatic Addressable TV

RampUp 2020: Debating the Future

By Chris Hemick on March 9, 2020

LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior years, it was two days filled with quality content and energetic conversations. Perhaps...

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Insights Industry News Programmatic Addressable TV

2020 Insights from Alliant’s Digital Team

By Terence Roney on December 30, 2019

Addressable TV, politics, pricing and more

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Insights Addressable TV

Addressable TV Speak Made Easy

By Matt Frattaroli on October 15, 2019

Every industry has its language and acronyms, but it’s not every day that two parallel industries converge into one. For years, digital gurus have been forecasting the coming of...

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Company News Compliance Programmatic Addressable TV Technology

Alliant Earns LiveRamp’s Elite Partner Badge

By Chris Morse on August 27, 2019

Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking...

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Company News Compliance Programmatic Addressable TV

Alliant Receives TAG Verification

By Nicholas Godlove on July 25, 2019

In July, Alliant was verified by the Trustworthy Accountability Group (TAG) and listed in its registry of trusted providers in the digital ad space!

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Insights Programmatic Addressable TV Strategy

The 8 Questions Media Buyers Should Ask Every Data Provider

By Matt Frattaroli on January 4, 2019

Smart buyers know digital audience data can make a big impact on the performance of a campaign. When data is clean, fresh and relevant, it can give you a measurable lift in KPIs. But...

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