Alliant Blog

Topic: Advanced Tv

5 Tactics To Plan Your Way Into Addressable TV Success

By Matt Frattaroli on May 10, 2023

Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers...

Insights Industry News Advanced TV

What You Need to Know About the Upfronts and CTV

By Matt Frattaroli on June 8, 2022

TV’s annual Upfront presentations are now over, and after seeing glittery previews of all of the programming to come later this year, advertisers are locking in their annual TV buys. As...

Insights Industry News Advanced TV

Why Household Level Purchase Behavior is Important for TV Campaigns

By Matt Frattaroli on March 25, 2022

Matt Frattaroli, VP of Digital Platform and Agency Partnerships at Alliant, explains the importance of household-level purchase behavior data and ways marketers can leverage the power of...

Insights Strategy Advanced TV

3 Best Practices for Planning a Data-Driven TV Ad Campaign

By Brett Sanderson on March 14, 2022

Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive...

Events Strategy Direct Mail Advanced TV

Highlights from Winterberry Group’s 2022 Annual Market Outlook

By Mareena Maki on January 28, 2022

The Direct Marketing Club of New York kicked off the year hosting the 2022 Industry Forecast Annual Outlook event. As a proud sponsor, Alliant joined fellow marketers and industry leaders...

Insights Programmatic Strategy Direct Mail Advanced TV

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

By Eric Bratten on December 17, 2020

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

Insights Facebook Programmatic Strategy Advanced TV Optimization

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

By Eric Bratten on September 23, 2020

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention...

Insights Strategy Advanced TV

Is Addressable TV Right for Your Brand?

By Matt Frattaroli on June 3, 2020

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

Compliance Programmatic Advanced TV

RampUp 2020: Debating the Future

By Chris Morse on March 9, 2020

LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior years, it was two days filled with quality content and energetic conversations. Perhaps the...