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Company News

Celebrating 20 Years of Alliant

By Joseph Pleva on September 22, 2021

Alliant celebrated its 20th anniversary this August, serving as an opportunity to reflect on how far we've come and where we are going. Alliant's President & CEO, JoAnne Monfradi Dunn,...

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Company News DataHub Membership Programmatic Strategy

Alliant’s Identity Graph Approach

By Chris Hemick on July 28, 2021

Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...

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Company News Insights Industry News

DataHub Consumer Insights: Food & Beverage Home Delivery Trends

By Andrew Nestico on June 22, 2021

Over the course of 2020 and into 2021, the Alliant team has continually monitored the impact of the pandemic on our Member community. The trends specific to the Food & Beverage vertical,...

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Company News

Say Hello to Alliant's Talented New Team Members

By Hannah Teligades on June 2, 2021

With the many changes that face the marketing and advertising industry also comes an opportunity for brands, agencies and publishers to re-evaluate their data strategies and set...

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Company News Modeling & Analytics Programmatic Strategy

Measuring Data Quality with Truthset

By Chris Hemick on February 2, 2021

Last updated: July 2021 In late 2020 Alliant kicked off a partnership with Truthset, a data intelligence company focused exclusively on validating the accuracy of consumer data. With...

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Company News Insights Industry News

Inclusive Audiences: An Ongoing Conversation

By Kaitlin Dunn on October 20, 2020

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

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Company News Insights Industry News

AN OPEN LETTER: Building Change Together, One Audience at a Time

By JoAnne Monfradi Dunn on July 21, 2020

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our...

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Company News Compliance Industry News Programmatic

Alliant Achieves IAB Tech Lab Certification for Data Transparency

By Chris Hemick on June 2, 2020

Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...

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Company News

David Bear Joins Alliant as Senior Sales Director of Digital Audiences

By Hannah Teligades on March 23, 2020

Mobile and digital specialist eager to expand Alliant’s digital reach I am looking forward to delivering new solutions that enable our partners to drive outcomes for their clients...

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Company News Insights Modeling & Analytics

Alliant’s Analytic Platform Evolution

By William Adam on March 17, 2020

In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core...

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