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Company News

Alliant celebrated its 20th anniversary this August, serving as an opportunity to reflect on how far we've come and where we are going. Alliant's President & CEO, JoAnne Monfradi Dunn, has...

Company News DataHub Membership Programmatic Strategy

Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...

Company News Insights Industry News

Over the course of 2020 and into 2021, the Alliant team has continually monitored the impact of the pandemic on our Member community. The trends specific to the Food & Beverage vertical,...

Company News

With the many changes that face the marketing and advertising industry also comes an opportunity for brands, agencies and publishers to re-evaluate their data strategies and set themselves...

Company News Modeling & Analytics Programmatic Strategy

Last updated: March 2023

Company News Insights Industry News

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

Company News Insights Industry News

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces...

Company News Compliance Industry News Programmatic

Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...

Company News Insights Modeling & Analytics

In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core to...

Company News Insights Modeling & Analytics Technology

First published by SAS