Alliant celebrated its 20th anniversary this August, serving as an opportunity to reflect on how far we've come and where we are going. Alliant's President & CEO, JoAnne Monfradi Dunn, has...
Continue ReadingAlliant celebrated its 20th anniversary this August, serving as an opportunity to reflect on how far we've come and where we are going. Alliant's President & CEO, JoAnne Monfradi Dunn, has...
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Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...
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Over the course of 2020 and into 2021, the Alliant team has continually monitored the impact of the pandemic on our Member community. The trends specific to the Food & Beverage vertical,...
Continue ReadingWith the many changes that face the marketing and advertising industry also comes an opportunity for brands, agencies and publishers to re-evaluate their data strategies and set themselves...
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Last updated: March 2023
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This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...
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To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our workplaces...
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Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...
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In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core to...
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First published by SAS
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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