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The DataHub
Powering Audience Solutions

Alliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.

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20+ Years of experience

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Audience Solutions

Audience Targeting
People-based audiences rooted in billions of transactions.

Data Enrichment
Your first party data, supersized.

Optimization
Optimize for the metrics that mean the most.

Credit Solutions
A robust source of alternative data for credit decisions.
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Brands

Harness the potential of first party data across channels

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Be indispensable to your clients

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Deliver superior targeting to today’s media buyers

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Accelerate strategic value for customers

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Powering the future of TV Advertising
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Unlocking Strategic Omnichannel Potential

Tue., Dec. 10th | 12:00pm – 1:00pm EST

A strategic roadmap to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts. Register Now

CPG Data Tells the Story of Us, and It’s a Custom One

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Educational Travel Not-for-Profit Finds the Best Catalog Response Results with Alliant

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Telco Brand Leverages Custom Audience Models to Drive Higher Video Engagement

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How Alliant’s Data-Driven Audience Strategy Transformed a Leading Hotel Brand’s Acquisition Campaign

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Home Warranty Company Protects Homeowners and Their Bottom Line Through Data Optimization

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Collectibles Company Reactivates Inactive Customers with Data-Driven Direct Mail

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State-by-state Privacy Laws: Are U.S. Brands Reaching Their Limit?

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The Ally: Featuring Murphy VandeMotter from Madhive

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About Alliant

Great People. Great Data. Great Results.

For over more than two decades, Alliant has helped evolve and innovate the compliant use of data to drive marketing performance for leading brands and their partners.
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Explore how Alliants systems, processes and people are committed to a culture and practice of ethical and compliant data use.
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Don't Let Turnover Damage Your Brand's Data Strategy

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How to Manage the Loss of a Data Partner

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What You Need to Know About the Upfronts and CTV

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How to Enhance the Customer Experience with Data Collaboration

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Why Data Cooperatives May Be a Path Forward for Identity Solutions

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Topic: Consumer Spend

Insights Industry News Consumer Spend

Data Strategies for the ‘Next Normal’ of Consumer Purchase Behavior

By Tate Rogers on June 14, 2023

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

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Insights Consumer Spend Seasonal Audiences

Hello 2020!

By Mareena Maki on January 9, 2020

The busiest spending season has come to a close, and consumers now have their sights set on starting the New Year off right. For many, this means setting new goals to aspire towards in the...

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