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Topic: Ctv

Insights Strategy CTV

Why the Devil is in the (Data) Details for CTV Performance

By Matt Frattaroli on July 11, 2024

Previously featured on the ANA

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Industry News Strategy CTV

CTV Walls Grow Higher With Walmart & Vizio, But That’s Not a Bad Thing

By Suvadip Choudhury on March 28, 2024

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Strategy Data CTV

DTC in CTV: Best Practices for Data-Driven Success

By Matt Frattaroli on October 18, 2023

In 2022, anastounding 92 percentof U.S. households were reachable by CTV programmatic advertising. In other words, connected TV advertising represents a tremendous opportunity for today’s...

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