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Topic: Data

Audience Strategies that Maximize Election Impact in a Crowded Ad Space

By Carly Dome on June 26, 2024

The 2024 presidential election is gearing up to be one of the most competitive and strategically complex elections in recent history. Being able to quickly adapt to the highly competitive...

Compliance Data & Privacy Data

What Real Consent Should Look Like in Consumer Data Practices

By Allie DeBruyn on June 5, 2024

In the nuanced and complex realm of consumer data collection, the concept of consent has become a major point of discussion. As marketers navigate the early days of increasingly stringent...

Company News Compliance Data

The Ally: Q&A on Cookieless Certification with Lisa Abousaleh at Neutronian

By Kaitlin Dunn Troutman on February 28, 2024

Insights Technology Data

Seed Series: Breaking News! Get Ready for Seed Data

By Christopher Morse on January 25, 2024

Programmatic advertisers will have to account for many big changes in 2024, chief among them... seed data!

Strategy Data CTV

DTC in CTV: Best Practices for Data-Driven Success

By Matt Frattaroli on October 18, 2023

In 2022, anastounding 92 percentof U.S. households were reachable by CTV programmatic advertising. In other words, connected TV advertising represents a tremendous opportunity for today’s...

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Compliance
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Don't Let Turnover Damage Your Brand's Data Strategy

How to Manage the Loss of a Data Partner

What You Need to Know About the Upfronts and CTV

How to Enhance the Customer Experience with Data Collaboration

Why Data Cooperatives May Be a Path Forward for Identity Solutions

How Negative Consumer Behavior Can Lead to Better Outcomes for Multichannel Retailers

A Quick Guide to Look-alike Modeling

Embracing Advanced TV in Your Targeting Strategy

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Topic: Data

Audience Strategies that Maximize Election Impact in a Crowded Ad Space

What Real Consent Should Look Like in Consumer Data Practices

The Ally: Q&A on Cookieless Certification with Lisa Abousaleh at Neutronian

Seed Series: Breaking News! Get Ready for Seed Data

DTC in CTV: Best Practices for Data-Driven Success

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Complianceby Design

Don't Let Turnover Damage Your Brand's Data Strategy

How to Manage the Loss of a Data Partner

What You Need to Know About the Upfronts and CTV

How to Enhance the Customer Experience with Data Collaboration

Why Data Cooperatives May Be a Path Forward for Identity Solutions

How Negative Consumer Behavior Can Lead to Better Outcomes for Multichannel Retailers

A Quick Guide to Look-alike Modeling

Embracing Advanced TV in Your Targeting Strategy

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Topic: Data

Audience Strategies that Maximize Election Impact in a Crowded Ad Space

What Real Consent Should Look Like in Consumer Data Practices

The Ally: Q&A on Cookieless Certification with Lisa Abousaleh at Neutronian

Seed Series: Breaking News! Get Ready for Seed Data

DTC in CTV: Best Practices for Data-Driven Success

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