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Topic: Data

Insights Strategy Data

Audience Strategies that Maximize Election Impact in a Crowded Ad Space

By Carly Dome on June 26, 2024

The 2024 presidential election is gearing up to be one of the most competitive and strategically complex elections in recent history. Being able to quickly adapt to the highly competitive...

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Compliance Data & Privacy Data

What Real Consent Should Look Like in Consumer Data Practices

By Allie DeBruyn on June 5, 2024

In the nuanced and complex realm of consumer data collection, the concept of consent has become a major point of discussion. As marketers navigate the early days of increasingly stringent...

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Company News Compliance Data

The Ally: Q&A on Cookieless Certification with Lisa Abousaleh at Neutronian

By Kaitlin Dunn Troutman on February 28, 2024

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Insights Technology Data

Seed Series: Breaking News! Get Ready for Seed Data

By Chris Morse on January 25, 2024

Programmatic advertisers will have to account for many big changes in 2024, chief among them... seed data!

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Strategy Data CTV

DTC in CTV: Best Practices for Data-Driven Success

By Matt Frattaroli on October 18, 2023

In 2022, anastounding 92 percentof U.S. households were reachable by CTV programmatic advertising. In other words, connected TV advertising represents a tremendous opportunity for today’s...

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