Alliant Blog

Topic: Data Enrichment

Insights Strategy Data Enrichment

Real Ways to Deliver ROI with Data Enrichment

By Donna Hamilton on November 1, 2022

Originally featured on ANA

Insights Strategy Data Enrichment

Four Ways Travel Brands Drive Loyalty with Fresh Data Strategies

By Kaitlin Dunn Troutman on August 24, 2022

As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...

Insights Strategy Data Enrichment

3 Easy Ways to Apply Data Enrichment

By Donna Hamilton on May 13, 2021

Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers...

Insights Strategy Direct Mail Data Enrichment

How Negative Consumer Behavior Can Lead to Better Outcomes for Multichannel Retailers

By Andrew Nestico on March 25, 2021

Quite the contradictory title if I do say so myself. But very true, especially for multichannel retailers. The negative behaviors of customers, whether returning products, cancelling...

Insights Modeling & Analytics Strategy Data Enrichment

5 Data-Driven Strategies to Improve Your Marketing in 2021

By Kaitlin Dunn Troutman on January 21, 2021

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

Insights Strategy Data Enrichment

Getting Started with Data Enrichment

By Mareena Maki on November 13, 2020

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...