Alliant’s data cooperative is a unique and secure Member database powered by 500+ brands and product lines that uses rich transactional data combined with demographic and lifestyle data sources to create a comprehensive view of consumer behavior.
This webinar will serve as a guide on how to increase your overall direct mail efforts, volume, and performance
Insights Strategy Data Enrichment Data Cooperative
Donna Hamilton, Alliant’s Chief Innovation Officer joins Vincent Pietrafesa, the Vice President of B2B Product at Stirista on the popular The Marketing Stir Podcast. On this episode, listen...
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Insights Strategy Data Enrichment
As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...
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Insights Strategy Data Enrichment
Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers...
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Insights Strategy Direct Mail Data Enrichment
Quite the contradictory title if I do say so myself. But very true, especially for multichannel retailers. The negative behaviors of customers, whether returning products, cancelling...
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Insights Modeling & Analytics Strategy Data Enrichment
A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...
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Insights Strategy Data Enrichment
Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...
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Alliant provides brands and their partners with innovative data solutions that improve marketing performance for profitable growth.
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