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Topic: Datahub Membership

Company News DataHub Membership Programmatic Strategy

Alliant’s Identity Graph Approach

By Chris Hemick on July 28, 2021

Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...

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Insights DataHub Membership Nonprofit Strategy

A Nonprofit’s Secret Weapon for Post-Pandemic Success? Data Co-op Membership

By Michael Berger on May 28, 2021

In 2020 nonprofits were challenged with the shutdown of art and cultural centers and the loss of major fundraising sources - in person events. Additionally, donors gave differently due...

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Insights DataHub Membership Strategy

5 Benefits of Joining a Data Cooperative

By Kaitlin Dunn on March 8, 2021

The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push...

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Insights DataHub Membership Modeling & Analytics Industry News Strategy

Think You Know 2nd Party Data? You Might be Surprised.

By Chris Hemick on February 9, 2021

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

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DataHub Membership Facebook

Being an Alliant Member Means Better Facebook Targeting, Too

By Rene Hamill on August 3, 2017

Onboard Qualified Customer Segments from Your Data Mart for Higher Campaign ROI Imagine this: Your CEO says your team needs to increase revenue from existing and former customers. “You...

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