Alliant Blog

Topic: Datahub Membership

How to Manage the Loss of a Data Partner

By Donna Hamilton on June 29, 2022

The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...

DataHub Membership Strategy

How to Enhance the Customer Experience with Data Collaboration

By Rene Hamill on June 2, 2022

For brands to deliver marketing that is relevant and impactful to the modern consumer, a deeper understanding of key behaviors and identifying characteristics is paramount. A retail...

DataHub Membership Strategy

Why Data Cooperatives May Be a Path Forward for Identity Solutions

By Matt Frattaroli on May 25, 2022

Originally Featured on WARC

Company News DataHub Membership Programmatic Strategy

Alliant’s Identity Graph Approach

By Eric Bratten on July 28, 2021

Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...

Insights DataHub Membership Nonprofit Strategy

A Nonprofit’s Secret Weapon for Post-Pandemic Success? Data Co-op Membership

By Michael Berger on May 28, 2021

In 2020 nonprofits were challenged with the shutdown of art and cultural centers and the loss of major fundraising sources - in person events. Additionally, donors gave differently due to...

Insights DataHub Membership Strategy

5 Benefits of Joining a Data Cooperative

By Kaitlin Dunn Troutman on March 8, 2021

The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...

Insights DataHub Membership Modeling & Analytics Industry News Strategy

Think You Know 2nd Party Data? You Might be Surprised.

By Eric Bratten on February 9, 2021

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

DataHub Membership Facebook

Being an Alliant Member Means Better Facebook Targeting, Too

By Rene Hamill on August 3, 2017

Onboard Qualified Customer Segments from Your Data Mart for Higher Campaign ROI Imagine this: Your CEO says your team needs to increase revenue from existing and former customers. “You...