Alliant's Identity Graph Approach

Measuring Data Quality with Truthset

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

How to Justify Spending on Direct Mail Optimization

5 Reasons to Maintain a Human Element in Marketing Data Activation

Topic: Facebook

Insights Facebook Programmatic Addressable TV Strategy

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

By Chris Hemick on September 23, 2020

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular...

DataHub Membership Facebook

Being an Alliant Member Means Better Facebook Targeting, Too

By Rene Hamill on August 3, 2017

Onboard Qualified Customer Segments from Your Data Mart for Higher Campaign ROI Imagine this: Your CEO says your team needs to increase revenue from existing and former customers. “You...

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.