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Topic: Industry News

Insights Modeling & Analytics Industry News Programmatic Strategy

What Would a First-Party Data Only World Look Like?

By JoAnne Monfradi Dunn on January 14, 2022

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...

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Industry News Strategy

What Marketers Can Expect in 2022

By Mareena Maki on December 9, 2021

  It’s hard to believe but were approaching the end of another year! The Winterberry Group estimates that total 2021 US marketing spend will finish above $410B, representing a return to...

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Facebook Modeling & Analytics Industry News

How Brands Can Re-Imagine Facebook Ads Audience Modeling in the Face of Controversy

By Vonnet Kwan on November 16, 2021

Facebook is currently enduring a storm unlike anything it has had to weather in the past. An hours-long outage across its apps trailed after a whistleblower statement accused the company...

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Insights Events Industry News

Key Takeaways from AdExchanger’s Programmatic I/O 2021

By Mareena Maki on October 29, 2021

October in NYC represented another major step forward for many in the ad industry with the return of live events. First with AdWeek, followed shortly by AdExchanger's Programmatic I/O,...

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Compliance Industry News

Acronyms, anyone? A privacy regulation update.

By Rick Witsell on June 25, 2021

While most of the country is just now breaking out of lockdown, state legislatures from coast to coast have been busy over the past 14+ months hammering out privacy laws. Here in the...

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Company News Insights Industry News

DataHub Consumer Insights: Food & Beverage Home Delivery Trends

By Andrew Nestico on June 22, 2021

Over the course of 2020 and into 2021, the Alliant team has continually monitored the impact of the pandemic on our Member community. The trends specific to the Food & Beverage vertical,...

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Insights DataHub Membership Modeling & Analytics Industry News Strategy

Think You Know 2nd Party Data? You Might be Surprised.

By Chris Hemick on February 9, 2021

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

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Company News Insights Industry News

Inclusive Audiences: An Ongoing Conversation

By Kaitlin Dunn on October 20, 2020

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

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Company News Insights Industry News

AN OPEN LETTER: Building Change Together, One Audience at a Time

By JoAnne Monfradi Dunn on July 21, 2020

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our...

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Compliance Insights Industry News

Federal Privacy Regulations: What Happens Now?

By Rick Witsell on June 18, 2020

At the start of 2020, many individual states were exploring laws to match the California Consumer Privacy Act of 2018. In response, businesses across the country advocated for a federal...

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