Industry News Strategy

Previously featured on AdExchanger The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past...

Industry News Strategy CTV

Insights Industry News Technology

The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.

Compliance Industry News Strategy

It’s natural for brands considering joining a data cooperative to have questions, especially on the topic of privacy and compliance. In 22 years as a leading data cooperative, Alliant has...

Insights Industry News Programmatic Strategy

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

Industry News Strategy

In a year of economic uncertainty and the rapid evolution of advanced technologies, data’s position, value and pricing remain top of mind across the advertising supply chain.

Insights Industry News Consumer Spend

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

Insights Industry News Advanced TV

Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers...

Insights Industry News

Previously featured on ANA

Insights Industry News

C-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a...