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Topic: Industry News

Company News Insights Industry News

Inclusive Audiences: An Ongoing Conversation

By Kaitlin Dunn on October 20, 2020

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...

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Company News Insights Industry News

AN OPEN LETTER: Building Change Together, One Audience at a Time

By JoAnne Monfradi Dunn on July 21, 2020

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our...

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Compliance Insights Industry News

Federal Privacy Regulations: What Happens Now?

By Nicholas Godlove on June 18, 2020

At the start of 2020, many individual states were exploring laws to match the California Consumer Privacy Act of 2018. In response, businesses across the country advocated for a federal...

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Company News Compliance Industry News Programmatic

Alliant Achieves IAB Tech Lab Certification for Data Transparency

By Chris Hemick on June 2, 2020

Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...

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Insights Industry News

Marketing Together: A New Normal

By Clara Barnett on May 7, 2020

Mobilizing for the future of marketing As the U.S. begins to slowly reopen, Alliant is wrapping up coverage on the marketing industry’s pandemic response. We’ve examined both stats and ...

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Insights Industry News

Marketing Together: Staying Connected

By Clara Barnett on April 23, 2020

Our first installment of “Marketing Together” focused on the marketing and ad industry’s response to COVID-19. We reported on some of the meaningful statistics and shifts in vertical...

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Insights Industry News

Marketing Together: By the Numbers

By Clara Barnett on April 9, 2020

Over the next few weeks the Alliant team will supply insights for our DataHub Members and customers to help navigate the overwhelming amount of news, surveys and information pertaining...

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Insights Events Industry News Strategy

Thoughts from an Event and Social Media Marketer During a Pandemic

By Clara Barnett on April 2, 2020

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to...

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Insights Industry News Programmatic

The Winding Road of Unique IDs

By Chris Hemick on March 27, 2020

(Updated: August 2020) Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying...

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Insights Industry News Programmatic Strategy

Prepare Now for the Post-Cookie Reality

By Matt Frattaroli on February 27, 2020

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it...

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