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Topic: Industry News

Insights Industry News Technology

The Ally: Featuring Andy Schonfeld from Tatari

By Eric Bratten on October 4, 2023

The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.

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Compliance Industry News Strategy

Elevating Privacy and Compliance Awareness – A Guide for Prospective DataHub Members

By Mitchell Eisenberg on September 26, 2023

It’s natural for brands considering joining a data cooperative to have questions, especially on the topic of privacy and compliance. In 22 years as a leading data cooperative, Alliant has...

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Industry News Strategy

Why advertisers demanding higher-quality data and transparency will transform media buying

By Matt Frattaroli on June 26, 2023

In a year of economic uncertainty and the rapid evolution of advanced technologies, data’s position, value and pricing remain top of mind across the advertising supply chain.

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Insights Industry News Consumer Spend

Data Strategies for the ‘Next Normal’ of Consumer Purchase Behavior

By Malcolm Houtz on June 14, 2023

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

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Insights Industry News Advanced TV

5 Tactics To Plan Your Way Into Addressable TV Success

By Matt Frattaroli on May 10, 2023

Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers...

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Insights Industry News

Why Performance is Paramount for Brands in 2023

By Donna Hamilton on April 19, 2023

Previously featured on ANA

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Insights Industry News

Silo Breaking C-Suites: A CEO's Perspective on the Role of CMOs

By JoAnne Monfradi Dunn on April 12, 2023

C-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a...

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Insights Events Industry News

5 Quick Takeaways from the 2023 Kickoff Event Season

By Mareena Maki on February 2, 2023

January is a busy month for the marketing and tech industries, hosting a bevy of annual preview events that set the stage for the year to come. Alliant was on the move across the country,...

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Insights Industry News Strategy

3 Key Areas Every Marketer Should Focus Energy in 2023

By JoAnne Monfradi Dunn on November 30, 2022

Today’s brands and agencies are under constant bombardment, having to factor new strategies, tactics, technologies and marketplace realities into their campaigns and planning cycles. This...

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Insights Industry News Advanced TV

What You Need to Know About the Upfronts and CTV

By Matt Frattaroli on June 8, 2022

TV’s annual Upfront presentations are now over, and after seeing glittery previews of all of the programming to come later this year, advertisers are locking in their annual TV buys. As...

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