Alliant Blog listing page

Insights Industry News Technology

The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.

Compliance Industry News Strategy

It’s natural for brands considering joining a data cooperative to have questions, especially on the topic of privacy and compliance. In 22 years as a leading data cooperative, Alliant has...

Industry News Strategy

In a year of economic uncertainty and the rapid evolution of advanced technologies, data’s position, value and pricing remain top of mind across the advertising supply chain.

Insights Industry News Consumer Spend

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

Insights Industry News Advanced TV

Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers...

Insights Industry News

Previously featured on ANA

Insights Industry News

C-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a...

Insights Events Industry News

January is a busy month for the marketing and tech industries, hosting a bevy of annual preview events that set the stage for the year to come. Alliant was on the move across the country,...

Insights Industry News Strategy

Today’s brands and agencies are under constant bombardment, having to factor new strategies, tactics, technologies and marketplace realities into their campaigns and planning cycles. This...

Insights Industry News Advanced TV

TV’s annual Upfront presentations are now over, and after seeing glittery previews of all of the programming to come later this year, advertisers are locking in their annual TV buys. As...