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Topic: Insights

Insights Events Nonprofit

Conferencing from the Comfort of Your Home (or Office!)

By Natalie Carnazza on July 28, 2020

Join Alliant for the upcoming ANA Virtual Nonprofit Conference With our team missing the usual hustle and bustle of a packed conference calendar, Alliant has been searching for new...

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Company News Insights Industry News

AN OPEN LETTER: Building Change Together, One Audience at a Time

By JoAnne Monfradi Dunn on July 21, 2020

To our valued Members, Customers and Partners, Over the past six weeks we have watched the marketing community respond to the call for equality and inclusion in our country, our...

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Insights Modeling & Analytics Strategy

DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

By Rene Hamill on July 16, 2020

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic...

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Compliance Insights Industry News

Federal Privacy Regulations: What Happens Now?

By Nicholas Godlove on June 18, 2020

At the start of 2020, many individual states were exploring laws to match the California Consumer Privacy Act of 2018. In response, businesses across the country advocated for a federal...

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Insights Addressable TV Strategy

Is Addressable TV Right for Your Brand?

By Matt Frattaroli on June 3, 2020

Whether TV is part of your current channel strategy or not, many marketers are curious about the why and how of addressable TV. As TV became more data-driven, Alliant jumped in with the...

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Insights Industry News

Marketing Together: A New Normal

By Clara Barnett on May 7, 2020

Mobilizing for the future of marketing As the U.S. begins to slowly reopen, Alliant is wrapping up coverage on the marketing industry’s pandemic response. We’ve examined both stats and ...

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Insights Industry News

Marketing Together: Staying Connected

By Clara Barnett on April 23, 2020

Our first installment of “Marketing Together” focused on the marketing and ad industry’s response to COVID-19. We reported on some of the meaningful statistics and shifts in vertical...

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Insights Industry News

Marketing Together: By the Numbers

By Clara Barnett on April 9, 2020

Over the next few weeks the Alliant team will supply insights for our DataHub Members and customers to help navigate the overwhelming amount of news, surveys and information pertaining...

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Insights Events Industry News Strategy

Thoughts from an Event and Social Media Marketer During a Pandemic

By Clara Barnett on April 2, 2020

On March 2nd, with a full container of disinfectant wipes in my carry-on, I boarded a flight to attend the ANA’s Masters of Data and Technology Conference. COVID-19 was starting to...

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Insights Strategy

What to Expect When Optimizing For LTV

By Rene Hamill on March 30, 2020

Lifetime value is an important but sometimes mysterious metric that many marketers strive to measure and meet. We've compiled this short “bootcamp” to help you get started on your own...

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