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Topic: Insights

Insights

Unleashing Fandom: A Deep Dive into Olympics Fan Insights

By Eric Bratten on May 30, 2024

As the countdown to the Olympics inches closer, a different kind of race has already begun in the marketing space. Savvy brands and agencies are already aiming to secure their spot on the...

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Insights Strategy AI

Quality Data is the Foundation for AI Audience Success

By Donna Hamilton on April 25, 2024

Artificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...

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Insights Strategy Data Cooperative

Charting a New Course and Leading Advertisers Beyond the Cookie

By Mareena Maki on March 12, 2024

Up until very recently, more than half of marketers did not believe that Google would deprecate the third-party cookie in Chrome. But here we are: The time is upon us. The long-foretold...

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Insights Technology Data

Seed Series: Breaking News! Get Ready for Seed Data

By Chris Morse on January 25, 2024

Programmatic advertisers will have to account for many big changes in 2024, chief among them... seed data!

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Insights Strategy Advanced TV

Embracing Advanced TV in Your Targeting Strategy

By Eric Bratten on January 11, 2024

Will 2024 be wheels-up for advanced TV? Industry predictions indicate addressable TV advertising will continue to build momentum this year as advertisers look to effectively reach desired...

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Insights Strategy Data Enrichment Data Cooperative

Leveraging Data Science for Powerful Audience Solutions

By Donna Hamilton on January 9, 2024

Donna Hamilton, Alliant’s Chief Innovation Officer joins Vincent Pietrafesa, the Vice President of B2B Product at Stirista on the popular The Marketing Stir Podcast. On this episode, listen...

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Insights Strategy

2024 Election Activation Guide: Top Audiences to Swing the Vote

By Robert Haffeman on November 2, 2023

Reaching and motivating the right audiences during the 2024 Presidential election cycle will be more important than ever before. Advertising share of voice competition will be at an...

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Insights Industry News Technology

The Ally: Featuring Andy Schonfeld from Tatari

By Eric Bratten on October 4, 2023

The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.

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Insights Strategy Advanced TV

2023 Sports Marketing Activation Guide: Top Sports Audiences for the Win

By Mareena Maki on September 14, 2023

The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...

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Insights Modeling & Analytics Strategy

5 Reasons to Maintain a Human Element in Marketing Data Activation

By Tate Rogers on September 12, 2023

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

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