Alliant Blog

Turn to Alliant for frequent posts on the latest best practices, industry news, how-to insight, and more.

Nonprofit Marketers: Make the Most of Your Budget With the Right Data

Insights

Efficiency is a key concern of nonprofits — and with marketing budgets sourced from donors, the…

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Addressable TV Speak Made Easy

Insights

 

Every industry has its language and acronyms, but it’s not every day that two parallel…

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Catch up with Alliant at Recur 2019

Insights, Events

Join us in Chicago at the leading DTC conference dedicated to the subscription economy

Alliant…

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The Official Alliant Guide to the Digiday Media Buying Summit

Insights, Events

4 Tips to Make the Most of Your Time in Miami

With fall in full swing, there’s no better way to…

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A Quick Guide to Look-alike Modeling

Insights

Selecting the right approach can deliver a clearer understanding of your audience and more…

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Benefits and Challenges on the Road to Peace of Mind

Compliance, Insights

Note: This is the third part in a series of blog posts Alliant will publish on its experiences…
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Keep Your Negative Option Approach Positive

Insights, Subscription Marketing

For most experienced marketers negative option contracts are nothing new.

Traditionally the…

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Which Data Security Standards are Right for Your Organization?

Insights

Just a few years ago the only companies that took the initiative to prove their cybersecurity…

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The Journey to SOC 2: Data Security Lessons and Benefits

Compliance, Insights

A New Link in the Secure Data Supply Chain

Note: This is the first in a series of blog posts…

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The 8 Questions Media Buyers Should Ask Every Data Provider

Insights

Smart buyers know digital audience data can make a big impact on the performance of a campaign.…

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