Insights Strategy Data Cooperative

Lately, we’ve been hearing this question a lot: “Is a data coop like a clean room?” For marketers and those on the programmatic or TV side of the house, they may not have had previous...

Company News Insights

Alliant is excited to introduce the latest talent joining the organization! Their diverse backgrounds and skills will bring fresh perspectives and a shared dedication to pushing boundaries...

Insights Strategy Data & Privacy

When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. In the weeks that have followed the decision,...

Compliance Insights Data & Privacy

Previously featured on Digiday

Insights Strategy

Google’s announcement that it was abandoning plans to deprecate third-party cookie support within the Chrome browser may have been surprising in terms of timing and execution of the...

Insights Strategy CTV

Previously featured on the ANA

Insights Strategy Optimization

Direct Mail remains a powerhouse in the marketing arena, renowned for its effectiveness in capturing audience attention and providing exceptional ROI. However, in today's landscape, success...

Insights Strategy Data

The 2024 presidential election is gearing up to be one of the most competitive and strategically complex elections in recent history. Being able to quickly adapt to the highly competitive...

Insights

As the countdown to the Olympics inches closer, a different kind of race has already begun in the marketing space. Savvy brands and agencies are already aiming to secure their spot on the...

Insights Strategy AI

Artificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...