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Topic: Insights

Company News Insights

Introducing Alliant’s Valuable Additions and Emerging Talent

By Julie Viscardi on September 30, 2024

Alliant is excited to introduce the latest talent joining the organization! Their diverse backgrounds and skills will bring fresh perspectives and a shared dedication to pushing boundaries...

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Insights Strategy Data & Privacy

The Google Antitrust Ruling Raises More Questions than it Answers

By Mitchell Eisenberg on August 27, 2024

When a federal judge ruled that Google has maintained a monopoly in search advertising, one thing was clear: this was not good news for Google. In the weeks that have followed the decision,...

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Compliance Insights Data & Privacy

How marketers are adapting to the new realities of data privacy

By Dave Taylor on August 20, 2024

Previously featured on Digiday

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Insights Strategy

What Google’s Reversal on Third-Party Cookies Means for You

By Matt Frattaroli on July 31, 2024

Google’s announcement that it was abandoning plans to deprecate third-party cookie support within the Chrome browser may have been surprising in terms of timing and execution of the...

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Insights Strategy CTV

Why the Devil is in the (Data) Details for CTV Performance

By Matt Frattaroli on July 11, 2024

Previously featured on the ANA

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Insights Strategy Optimization

Data-Driven Direct Mail: Strategies for Success Amid Rising Costs and Shrinking Lists

By Rene Hamill on July 2, 2024

Direct Mail remains a powerhouse in the marketing arena, renowned for its effectiveness in capturing audience attention and providing exceptional ROI. However, in today's landscape, success...

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Insights Strategy Data

Audience Strategies that Maximize Election Impact in a Crowded Ad Space

By Carly Dome on June 26, 2024

The 2024 presidential election is gearing up to be one of the most competitive and strategically complex elections in recent history. Being able to quickly adapt to the highly competitive...

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Insights

Unleashing Fandom: A Deep Dive into Olympics Fan Insights

By Eric Bratten on May 30, 2024

As the countdown to the Olympics inches closer, a different kind of race has already begun in the marketing space. Savvy brands and agencies are already aiming to secure their spot on the...

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Insights Strategy AI

Quality Data is the Foundation for AI Audience Success

By Donna Hamilton on April 25, 2024

Artificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...

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Insights Strategy Data Cooperative

Charting a New Course and Leading Advertisers Beyond the Cookie

By Mareena Maki on March 12, 2024

Up until very recently, more than half of marketers did not believe that Google would deprecate the third-party cookie in Chrome. But here we are: The time is upon us. The long-foretold...

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