Insights Modeling & Analytics Direct Mail

Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology...

Insights DataHub Membership Modeling & Analytics Industry News Strategy

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

Insights Modeling & Analytics Strategy Data Enrichment

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

Insights Modeling & Analytics

Originally published on the AW360 blog Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have...

Insights Modeling & Analytics

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

Insights Programmatic Addressable TV Strategy Direct Mail

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

Insights Strategy Data Enrichment

Brands that have continued to grow and evolve in the face of challenging times have harnessed data across their organization, particularly in their marketing efforts. Rapid change to how...

Insights Modeling & Analytics Programmatic Strategy

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data...

Insights Subscription Marketing Strategy

Most people are ready to see 2020 in the rearview mirror – and although we are too, it’s important to pause and absorb retrospective insight, especially as you plan for 2021....

Company News Insights Industry News

This summer Alliant's President and CEO shared an open letter about diversity and inclusion in our workplace and industry. Laid out was a goal to create more inclusive marketing: “As an...