Previously featured on the ANA
Continue ReadingPreviously featured on the ANA
Continue ReadingInsights Strategy Optimization
Direct Mail remains a powerhouse in the marketing arena, renowned for its effectiveness in capturing audience attention and providing exceptional ROI. However, in today's landscape, success...
Continue ReadingThe 2024 presidential election is gearing up to be one of the most competitive and strategically complex elections in recent history. Being able to quickly adapt to the highly competitive...
Continue ReadingAs the countdown to the Olympics inches closer, a different kind of race has already begun in the marketing space. Savvy brands and agencies are already aiming to secure their spot on the...
Continue ReadingArtificial intelligence (AI) might be the newest advertising industry obsession, but the old saying of “garbage in, garbage out” still applies—and warrants heavy consideration as marketers...
Continue ReadingInsights Strategy Data Cooperative
Up until very recently, more than half of marketers did not believe that Google would deprecate the third-party cookie in Chrome. But here we are: The time is upon us. The long-foretold...
Continue ReadingProgrammatic advertisers will have to account for many big changes in 2024, chief among them... seed data!
Continue ReadingWill 2024 be wheels-up for advanced TV? Industry predictions indicate addressable TV advertising will continue to build momentum this year as advertisers look to effectively reach desired...
Continue ReadingInsights Strategy Data Enrichment Data Cooperative
Donna Hamilton, Alliant’s Chief Innovation Officer joins Vincent Pietrafesa, the Vice President of B2B Product at Stirista on the popular The Marketing Stir Podcast. On this episode, listen...
Continue ReadingReaching and motivating the right audiences during the 2024 Presidential election cycle will be more important than ever before. Advertising share of voice competition will be at an...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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