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Topic: Insights

Insights Strategy Data Enrichment

Four Ways Travel Brands Drive Loyalty with Fresh Data Strategies

By Kaitlin Dunn Troutman on August 24, 2022

As of June 2022, overall travel spending in the U.S. had surpassed 2019 levels for the third consecutive month, hitting a high of $105 billion. At the same time, though, 43 percent of...

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Insights Strategy

How to Plan and Execute a Successful Data Test

By Donna Hamilton on July 11, 2022

Brands with strong data strategies are extremely adaptive, and part of that nimbleness comes from having a solid data testing approach in place. Data testing—the process of evaluating new...

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Insights Strategy

Don't Let Turnover Damage Your Brand’s Data Strategy

By Kaitlin Dunn Troutman on July 7, 2022

Originally featured on Association of National Advertisers (ANA)

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Insights DataHub Membership Strategy

How to Manage the Loss of a Data Partner

By Donna Hamilton on June 29, 2022

The data landscape is a remarkably fluid one, and that means marketers need to be fluid in how they think about their data partners and sources. Simply put, not all data that marketers rely...

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Insights Industry News Advanced TV

What You Need to Know About the Upfronts and CTV

By Brittany Powers on June 8, 2022

TV’s annual Upfront presentations are now over, and after seeing glittery previews of all of the programming to come later this year, advertisers are locking in their annual TV buys. As...

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Insights Strategy

4 Things Publishers Need to do to Grow their Audience Data

By Rene Hamill on May 3, 2022

Originally Featured on StreetFightMag There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of CTV.” In...

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Insights Industry News

Let Data be your Guide in Uncertain Times

By Mareena Maki on April 25, 2022

Uncertain times have marketers scrambling to understand impact on consumer behavior and how to align brand experiences with the evolving needs of their target audience. 

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Insights Industry News Advanced TV

Why Household Level Purchase Behavior is Important for TV Campaigns

By Matt Frattaroli on March 25, 2022

Matt Frattaroli, VP of Digital Platform and Agency Partnerships at Alliant, explains the importance of household-level purchase behavior data and ways marketers can leverage the power of...

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Insights Strategy Advanced TV

3 Best Practices for Planning a Data-Driven TV Ad Campaign

By Brett Sanderson on March 14, 2022

Guest Author: Brett Sanderson, Sr. Director, Product Marketing, Cadent Over the past few years, the TV ecosystem has evolved significantly. From the rapid growth of streaming to massive...

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Insights Events Strategy

Key Takeaways from RampUp 2022

By Mareena Maki on March 7, 2022

The Alliant team eagerly dusted off our suitcases last week to head back to San Francisco for LiveRamp’s RampUp 2022 conference. It was an engaging experience where we had the opportunity...

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