Insights Industry News Technology
The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.
Continue ReadingInsights Industry News Technology
The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.
Continue ReadingThe momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...
Continue ReadingInsights Modeling & Analytics Strategy
Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...
Continue ReadingIntroducing the newest members of our ever-growing Alliant family. We are thrilled to extend a warm welcome to these exceptional individuals who not only bring their diverse expertise and...
Continue ReadingThe holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...
Continue ReadingInsights Modeling & Analytics Programmatic Strategy
Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...
Continue ReadingThe holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect...
Continue ReadingOriginally published on the AW360 blog
Continue ReadingInsights Direct Mail Optimization
The job of a direct mail marketer is vital to many brands but has become increasingly challenged by colliding factors such as the still-uncertain economic future and constantly growing...
Continue ReadingInsights Industry News Programmatic Strategy
A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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