Alliant Blog listing page

By

Stay up to date

Topic: Insights

Insights

4 Key Areas Impacting the Holiday Season

By Joseph Pleva on October 18, 2021

The 2020 holiday season was far different from any other. The global pandemic prevented many families from their annual holiday gatherings, accelerated the growth of ecommerce, and limited...

Continue Reading

Insights Modeling & Analytics Strategy

Model Development is a Team Sport

By Malcolm Houtz on August 24, 2021

Modern marketers are no stranger to using modeling to help them understand, target, and extend their audiences. What modeling or analytics means to people though may differ by their company...

Continue Reading

Company News Insights Industry News

DataHub Consumer Insights: Food & Beverage Home Delivery Trends

By Andrew Nestico on June 22, 2021

Over the course of 2020 and into 2021, the Alliant team has continually monitored the impact of the pandemic on our Member community. The trends specific to the Food & Beverage vertical,...

Continue Reading

Insights DataHub Membership Nonprofit Strategy

A Nonprofit’s Secret Weapon for Post-Pandemic Success? Data Co-op Membership

By Michael Berger on May 28, 2021

In 2020 nonprofits were challenged with the shutdown of art and cultural centers and the loss of major fundraising sources - in person events. Additionally, donors gave differently due to...

Continue Reading

Insights Strategy Data Enrichment

3 Easy Ways to Apply Data Enrichment

By Chris Hemick on May 13, 2021

Brands should be actively investing in the collection and activation of 1st party data. According to IAB’s State of Data 2021 report, which surveyed more than 200 data decision makers...

Continue Reading

Insights Modeling & Analytics Strategy

The Power in Marketers Understanding Predictive Modeling Methodologies

By Malcolm Houtz on May 6, 2021

Marketers are surrounded by predictive modeling and machine learning. Whether it’s the underlying algorithm(s) powering campaigns in DSPs, suggested subject lines in marketing automation...

Continue Reading

Insights Strategy Direct Mail

3 Easy Ways to Generate Additional Qualified Audiences for Direct Mail Campaigns

By Kaitlin Dunn Troutman on April 26, 2021

Direct mail continues to be a powerful channel to identify, engage and convert high value. But these benefits can be accompanied by challenges. For experienced direct mail marketers its...

Continue Reading

Insights Strategy Direct Mail Data Enrichment

How Negative Consumer Behavior Can Lead to Better Outcomes for Multichannel Retailers

By Andrew Nestico on March 25, 2021

Quite the contradictory title if I do say so myself. But very true, especially for multichannel retailers. The negative behaviors of customers, whether returning products, cancelling...

Continue Reading

Insights DataHub Membership Strategy

5 Benefits of Joining a Data Cooperative

By Kaitlin Dunn Troutman on March 8, 2021

  The world of marketing, and more specifically the data that powers it, is rapidly changing. To keep pace with change, marketers are considering how data-driven strategies can push forward...

Continue Reading

Insights Modeling & Analytics Direct Mail

30 Data & Analytics Terms Every Marketer Should Know

By Hannah Teligades on February 25, 2021

Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology advancements,...

Continue Reading

Submit a Comment

Content not found

Stay up to date