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Topic: Insights

Company News Insights

Meet the Team: New Top-Tier Talent in Q2

By Julie Viscardi on September 6, 2023

Introducing the newest members of our ever-growing Alliant family. We are thrilled to extend a warm welcome to these exceptional individuals who not only bring their diverse expertise and...

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Insights Strategy

2023 Holiday Activation Guide: Audiences to Supercharge Any Seasonal Campaign

By Mareena Maki on August 24, 2023

The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...

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Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Tate Rogers on August 21, 2023

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

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Insights Strategy

2023 Holiday Activation Guide: Top Retail Audiences for Every Shopper

By Eric Bratten on August 17, 2023

The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect...

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Insights Modeling & Analytics

Variables: The Building Blocks of Modeling

By Tate Rogers on August 8, 2023

Originally published on the AW360 blog

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Insights Direct Mail Optimization

Optimization Back Tests: The Secret Weapon to Drive Direct Mail ROI

By Kaitlin Dunn Troutman on August 8, 2023

The job of a direct mail marketer is vital to many brands but has become increasingly challenged by colliding factors such as the still-uncertain economic future and constantly growing...

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Insights Industry News Programmatic Strategy

Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

By Christopher Morse on August 1, 2023

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...

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Insights Media Data & Privacy

3 Ways Agencies Can Help Clients Navigate the Data Paradigm Shift

By Carly Dome on July 24, 2023

As today’s brand marketers are tasked to do more with less, they’re demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data...

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Insights Industry News Consumer Spend

Data Strategies for the ‘Next Normal’ of Consumer Purchase Behavior

By Tate Rogers on June 14, 2023

Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.

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Insights Programmatic Strategy Direct Mail Advanced TV

Two "New" Impactful Channels that Deliver Growth for DTC Marketers

By Eric Bratten on May 31, 2023

The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...

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