Insights Strategy Data Enrichment Data Cooperative

Donna Hamilton, Alliant’s Chief Innovation Officer joins Vincent Pietrafesa, the Vice President of B2B Product at Stirista on the popular The Marketing Stir Podcast. On this episode, listen...

Insights Strategy

Reaching and motivating the right audiences during the 2024 Presidential election cycle will be more important than ever before. Advertising share of voice competition will be at an...

Insights Industry News Technology

The Ally – A new series from Alliant showcasing viewpoints from today’s top thought leaders moving the audience and advertising industry forward.

Insights Strategy Advanced TV

The momentum of sports viewership has been building all year and it’s about to hit its crescendo this fall with the return of NFL and college football. Big moments in sports such as the...

Insights Modeling & Analytics Strategy

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

Company News Insights

Introducing the newest members of our ever-growing Alliant family. We are thrilled to extend a warm welcome to these exceptional individuals who not only bring their diverse expertise and...

Insights Strategy

The holidays are a multifaceted season where consumers make new plans for big purchases and activities that extend well beyond gift giving. While having a guide for the top retail-focused...

Insights Modeling & Analytics Programmatic Strategy

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

Insights Strategy

The holiday season represents a massive opportunity for marketers to take full advantage of increased consumer spending. Now is the time to begin setting up marketing campaigns to connect...

Insights Modeling & Analytics

Originally published on the AW360 blog