As today’s brand marketers are tasked to do more with less, they’re demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data...
Continue ReadingAs today’s brand marketers are tasked to do more with less, they’re demanding additional support from their agencies, particularly when it comes to navigating the new and ever-changing data...
Continue ReadingInsights Industry News Consumer Spend
Consumer spending has always been a moving target—unpredictable and ever-evolving. However, the pace of new behavior seems to be moving at breakneck speed for several reasons.
Continue ReadingInsights Programmatic Strategy Direct Mail Advanced TV
The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...
Continue ReadingMarketers work across many sources and disciplines of data. After all, data is truly a space full of possibilities, and partners. As marketers are tasked to lead the charges on big...
Continue ReadingInsights Industry News Advanced TV
Previously featured on Broadcasting+Cable There's been plenty of industry buzz around the addressable TV advertising opportunity in recent years, but it has been challenging for marketers...
Continue ReadingPreviously featured on ANA
Continue ReadingC-suite alignment is critical for CMO success. President & CEO of Alliant JoAnne Monfradi Dunn discusses the challenges today’s marketing talent face, and how to forge alignment and build a...
Continue ReadingWith the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...
Continue ReadingInsights Strategy Optimization
Welcome to the third installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...
Continue ReadingWelcome to the second installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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