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Insights Modeling & Analytics Strategy

In recent years, several events have prompted the marketing industry to reevaluate how machine learning and AI impact our society. Many conversations have centered around diversity and...

Insights Modeling & Analytics Industry News Programmatic Strategy

For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...

Facebook Modeling & Analytics Industry News

Facebook is currently enduring a storm unlike anything it has had to weather in the past. An hours-long outage across its apps trailed after a whistleblower statement accused the company of...

Insights Modeling & Analytics Strategy

Modern marketers are no stranger to using modeling to help them understand, target, and extend their audiences. What modeling or analytics means to people though may differ by their company...

Insights Modeling & Analytics Strategy

Marketers are surrounded by predictive modeling and machine learning. Whether it’s the underlying algorithm(s) powering campaigns in DSPs, suggested subject lines in marketing automation...

Insights Modeling & Analytics Direct Mail

Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology advancements,...

Insights DataHub Membership Modeling & Analytics Industry News Strategy

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

Company News Modeling & Analytics Programmatic Strategy

Last updated: March 2023 In late 2020 Alliant kicked off a partnership with Truthset, a data intelligence company focused exclusively on validating the accuracy of consumer data. With data...

Insights Modeling & Analytics Strategy Data Enrichment

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

Insights Modeling & Analytics

Originally published on the AW360 blog Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have...