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Topic: Modeling Analytics

Insights Modeling & Analytics Strategy

DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

By Rene Hamill on July 16, 2020

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic...

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Modeling & Analytics

Ensemble Methods: Combining Machine-Learning Models for Improved Marketing Performance

By Asya Takken on April 20, 2020

If you are a data scientist like me, you may have rolled your eyes more than once at the casual and frequent mention of “machine learning” in advertising. There is far more nuance to...

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Company News Insights Modeling & Analytics

Alliant’s Analytic Platform Evolution

By William Adam on March 17, 2020

In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core...

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Insights Modeling & Analytics Strategy Direct Mail

Modern Direct Mail Shouldn’t Exist Without Optimization

By Rene Hamill on February 10, 2020

As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...

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Company News Insights Modeling & Analytics Technology

Revolutionizing Marketing Campaigns with AI

By SAS on January 21, 2020

First published by SAS

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Insights Subscription Marketing Modeling & Analytics Strategy

The Tricks to Higher Lifetime Value and Lower CPA in 2020

By Chris Hemick on January 16, 2020

As a modern marketer, there are more sources than ever for lead acquisition – social media, programmatic, affiliate and influencer marketing being just a few. You may be swimming in new...

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Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Chris Hemick on September 24, 2019

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

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Company News Modeling & Analytics Technology

The Need for Speed

By Malcolm Houtz on August 15, 2019

Driven by Alliant's own machine learning experience, our Data Science team has found ample opportunity to create efficiencies in custom model development. Alliant recently upgraded its...

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Insights Modeling & Analytics Strategy Direct Mail

Two Models, Two Different Superpowers

By Malcolm Houtz on November 3, 2017

When to Use a Binary vs. Multi-behavioral Model for Predicting Marketing Performance Choosing which type of model to use for your marketing campaign is a lot like choosing which...

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Insights Modeling & Analytics Strategy

When it Comes to Building an Audience, It Pays to Get the Whole Story

By Andrew Nestico on August 25, 2017

We’ve all been there. You dig deep into your customer files. You develop insight into their purchase histories, their interests, their demographics, even their channel preferences. Maybe...

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