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Topic: Modeling Analytics

Insights Modeling & Analytics Strategy Data Enrichment

5 Data-Driven Strategies to Improve Your Marketing in 2021

By Kaitlin Dunn on January 21, 2021

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

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Insights Modeling & Analytics

Variables: The Building Blocks of Modeling

By Malcolm Houtz on January 19, 2021

Originally published on the AW360 blog Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have...

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Insights Modeling & Analytics

Propensity Modeling for Marketing

By Chris Hemick on January 8, 2021

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

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Insights Modeling & Analytics Programmatic Strategy

8 Questions Every Marketer Should Ask Their Data Partners

By Chris Hemick on November 10, 2020

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data...

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Insights Modeling & Analytics Strategy

5 Reasons to Maintain a Human Element in Marketing Data Activation

By Malcolm Houtz on August 20, 2020

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

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Insights Modeling & Analytics Strategy

DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

By Rene Hamill on July 16, 2020

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic...

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Modeling & Analytics

Ensemble Methods: Combining Machine-Learning Models for Improved Marketing Performance

By Asya Takken on April 20, 2020

If you are a data scientist like me, you may have rolled your eyes more than once at the casual and frequent mention of “machine learning” in advertising. There is far more nuance to...

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Company News Insights Modeling & Analytics

Alliant’s Analytic Platform Evolution

By William Adam on March 17, 2020

In the start-up days of Alliant, the original data science team held SAS as the gold standard for analytics. They chose it to be the critical tool in developing regression models, core...

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Insights Modeling & Analytics Strategy Direct Mail

Modern Direct Mail Shouldn’t Exist Without Optimization

By Rene Hamill on February 10, 2020

As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...

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Company News Insights Modeling & Analytics Technology

Revolutionizing Marketing Campaigns with AI

By SAS on January 21, 2020

First published by SAS

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