Alliant Blog

By

Stay up to date

Topic: Modeling Analytics

Insights Modeling & Analytics Direct Mail

30 Data & Analytics Terms Every Marketer Should Know

By Natalie Carnazza on February 25, 2021

Whether you’re new to the game or a seasoned pro, the amount of terms and acronyms in the marketing industry can be overwhelming. A rapidly evolving landscape with technology...

Continue Reading

Insights DataHub Membership Modeling & Analytics Industry News Strategy

Think You Know 2nd Party Data? You Might be Surprised.

By Chris Hemick on February 9, 2021

Commonly accepted definitions of 1st, 2nd and 3rd party data have been around for a while, taking hold in the early 2010’s and becoming more prevalent in the last 5 years. Unlike its...

Continue Reading

Company News Modeling & Analytics Programmatic Strategy

Measuring Data Quality with Truthset

By Chris Hemick on February 2, 2021

In late 2020 Alliant participated in the Q4 2020 Data Quality Truthscore release with Truthset, a data intelligence company focused exclusively on validating the accuracy of consumer...

Continue Reading

Insights Modeling & Analytics Strategy Data Enrichment

5 Data-Driven Strategies to Improve Your Marketing in 2021

By Kaitlin Dunn on January 21, 2021

A few weeks into the new year and it’s already proving to be another one that keeps us on our toes. While many marketers have already invested weeks into 2021 strategy and campaign...

Continue Reading

Insights Modeling & Analytics

Variables: The Building Blocks of Modeling

By Malcolm Houtz on January 19, 2021

Originally published on the AW360 blog Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have...

Continue Reading

Insights Modeling & Analytics

Propensity Modeling for Marketing

By Chris Hemick on January 8, 2021

With the prevalence of custom audience tools in just about every platform, most marketers have at least some experience with modeling. It’s easier than ever to upload a list and find a...

Continue Reading

Insights Modeling & Analytics Programmatic Strategy

8 Questions Every Marketer Should Ask Their Data Partners

By Chris Hemick on November 10, 2020

This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data...

Continue Reading

Insights Modeling & Analytics Strategy

5 Reasons to Maintain a Human Element in Marketing Data Activation

By Malcolm Houtz on August 20, 2020

Analytic and modeling features are pervasive throughout the multitude of SaaS platforms in the marketing industry and advances in technology have made machine learning tools widely...

Continue Reading

Insights Modeling & Analytics Strategy

DTC’s Challenge: Identifying Long-term Customers Amid an Unexpected Boom

By Rene Hamill on July 16, 2020

The pandemic has brought on a great deal of uncertainty for nearly every business, especially those with direct-to-consumer business models. Early expectations were that the pandemic...

Continue Reading

Modeling & Analytics

Ensemble Methods: Combining Machine-Learning Models for Improved Marketing Performance

By Asya Takken on April 20, 2020

If you are a data scientist like me, you may have rolled your eyes more than once at the casual and frequent mention of “machine learning” in advertising. There is far more nuance to...

Continue Reading

Submit a Comment

Stay up to date