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Topic: Optimization

Insights Strategy Optimization

Data-Driven Direct Mail: Strategies for Success Amid Rising Costs and Shrinking Lists

By Rene Hamill on July 2, 2024

Direct Mail remains a powerhouse in the marketing arena, renowned for its effectiveness in capturing audience attention and providing exceptional ROI. However, in today's landscape, success...

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Strategy Direct Mail Optimization

How to Justify Spending on Direct Mail Optimization

By Kaitlin Dunn Troutman on September 29, 2023

Extensive campaign analysis embodies the scientific beauty of direct mail, allowing savvy marketers to test, evaluate and roll out creative, audience and offer variations. Today, close...

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Insights Direct Mail Optimization

Optimization Back Tests: The Secret Weapon to Drive Direct Mail ROI

By Kaitlin Dunn Troutman on August 8, 2023

The job of a direct mail marketer is vital to many brands but has become increasingly challenged by colliding factors such as the still-uncertain economic future and constantly growing...

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Insights Strategy Optimization

Doing More with Less: Optimize Campaigns Before They Launch

By Carly Dome on March 29, 2023

Welcome to the third installment of Alliant’s “Doing More with Less” series, designed to help marketers make the most of their limited budgets and resources in a time of economic...

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Insights Facebook Programmatic Strategy Advanced TV Optimization

4 Quick Tips to Guarantee Programmatic Audience Optimization Success

By Eric Bratten on September 23, 2020

Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention...

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Insights Modeling & Analytics Strategy Direct Mail Optimization

Modern Direct Mail Shouldn’t Exist Without Optimization

By Rene Hamill on February 10, 2020

As consumers navigate through a complex path to purchase, it’s rarely a digital-only or real-world only experience. According to a Periscope by McKinsey report, at least 60% of consumers...

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