Programmatic Strategy Technology
Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet and buy at scale...
Continue ReadingProgrammatic Strategy Technology
Programmatic trading revolutionized how online ads are bought and sold. DSPs are standard tools for ad buyers, helping brands pursue their audiences across the internet and buy at scale...
Continue ReadingInsights Modeling & Analytics Programmatic Strategy
Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...
Continue ReadingInsights Industry News Programmatic Strategy
A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to find...
Continue ReadingInsights Programmatic Strategy Direct Mail Advanced TV
The direct-to-consumer lines have blurred – brands are not only defined by how their products are manufactured or distributed. DNVB’s (digitally native vertical brands) have reached new...
Continue ReadingInsights Modeling & Analytics Industry News Programmatic Strategy
For years, well-respected industry leaders, from brands and agencies, have been proclaiming that third-party data was a thing of the past. The thought was that first-party data was...
Continue ReadingProgrammatic Strategy Direct Mail
Advancements in technology and solutions have modernized the direct mail channel, enabling many of the beneficial features of its digital counterparts. Triggered direct mail, also referred...
Continue ReadingCompany News DataHub Membership Programmatic Strategy
Identity is the foundation for delivering amazing customer experiences — enabling data unification, insights, enrichment and the delivery of people-based marketing strategies. However,...
Continue ReadingCompany News Modeling & Analytics Programmatic Strategy
Last updated: March 2023
Continue ReadingInsights Modeling & Analytics Programmatic Strategy
This is a preview of Alliant’s new eBook “8 Questions Every Marketer Should Ask Their Data Partners”. The guide arms you with the information you need to find the high-quality data sources...
Continue ReadingInsights Facebook Programmatic Strategy Advanced TV Optimization
Digital marketers and ad buyers invest copious amounts of time to plan, optimize and measure all stages of programmatic campaigns. In planning stages, strategists pay particular attention...
Continue ReadingAlliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver marketing insight for profitable growth.
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