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Topic: Programmatic

Company News Compliance Industry News Programmatic

Alliant Achieves IAB Tech Lab Certification for Data Transparency

By Chris Hemick on June 2, 2020

Alliant is among the first companies to be verified under the IAB Tech Lab’s Data Transparency Standard! The Data Label program gives data buyers tools and insights to provide confidence...

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Insights Industry News Programmatic

The Winding Road of Unique IDs

By Chris Hemick on March 27, 2020

Identity is a cornerstone of direct marketing — enabling enrichment, insights and delivery of people-based marketing strategies. As consumer buying behavior has fragmented...

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Compliance Programmatic Addressable TV

RampUp 2020: Debating the Future

By Chris Hemick on March 9, 2020

LiveRamp’s RampUp 2020 pushed forward amidst challenges facing the global community. Like prior years, it was two days filled with quality content and energetic conversations. Perhaps...

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Insights Industry News Programmatic Strategy

Prepare Now for the Post-Cookie Reality

By Matt Frattaroli on February 27, 2020

The timer for the end of third-party cookies has been set by Google – and it’s ticking away. While having some runway is nice, a courtesy that wasn’t provided by the other browsers, it...

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Insights Industry News Programmatic

3rd Party Data Will Survive in a Cookie-less World

By Matt Frattaroli on January 30, 2020

With Google’s announcement to end support of cookies in two years, many say that the writing is on the wall for measurement, retargeting and third party data solutions. It’s not to say...

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Insights Industry News Programmatic Addressable TV

2020 Insights from Alliant’s Digital Team

By Terence Roney on December 30, 2019

Addressable TV, politics, pricing and more

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Insights Industry News Programmatic Strategy

Ignore the Buzz — Third Party Data is STILL Key to Growing Your Business

By Chris Morse on October 31, 2019

A major wave has crashed over the digital industry: the idea that marketers should only use first party instead of third party data, and that there isn’t room for both. “We’ve come to...

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Insights Modeling & Analytics Programmatic Strategy

A Quick Guide to Look-alike Modeling

By Chris Hemick on September 24, 2019

Selecting the right approach can deliver a clearer understanding of your audience and more flexibility. Look-alike modeling has become an efficient go-to method for marketing teams...

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Company News Compliance Programmatic Addressable TV Technology

Alliant Earns LiveRamp’s Elite Partner Badge

By Chris Morse on August 27, 2019

Alliant is proud to have been named a LiveRamp Elite Partner among the 500+ companies that partner with LiveRamp! This partner program serves as a trusted resource for brands seeking...

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Company News Compliance Programmatic Addressable TV

Alliant Receives TAG Verification

By Nicholas Godlove on July 25, 2019

In July, Alliant was verified by the Trustworthy Accountability Group (TAG) and listed in its registry of trusted providers in the digital ad space!

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